Winter Holidays

Social media is the marketing channel we all know we need but don’t know how to measure. It’s tough because it’s primary function is to increase brand awareness - which is a step early on in the buying cycle. …..but you probably already know this. So in...

SEO is one of the most essential aspects of digital marketing. This time last year, we published a post about all the changes we thought would happen to SEO best practices, to prepare you for 2016. Now, we are revisiting our predictions to see which of...

This Week in Online Marketing Facebook reports 2.5 million US businesses are actively purchasing Facebook ads with an average spend of $1,500 per year. Are you one of them? Get on board with Facebook ads. During the holiday season, online advertisers should not ignore secondary ad platforms...

Cyber Monday is only the second biggest shopping day of the year, but it’s the busiest day for Internet sales. This year consumers spent a record amount of $3.45 billion, surpassing expectations and increasing sales by more than 10 percent from last year, reported Fortune....

Retail sales in November and December, 2016, will reach around $655.8 billion, according to predictions from the National Retail Federation.  This is an increase of 3.6 percent from last year. Online sales in particular are behind this drive, expected to increase by 7 to 10 percent....

It is nearing the end of 2016 and you know what that means…the holidays! Are you done with your holiday shopping yet? Don’t worry, most people aren’t. When it comes to gift-giving, some people are very easy to shop for while others will require a bit more...

Just like every other aspect of your marketing campaign, you need to know if your social media strategy is on track. Measuring certain metrics will tell you key information about what is working well and where you need to make improvements. Too many businesses believe they...

The holiday season is just around the corner. And as online shoppers are ready to scour the Internet for the best online deals, it is best to take advantage of the surge of traffic by coming up with an effective pay-per-click (PPC) campaign strategy. Pay-per-click campaigns,...

The holidays are almost upon us. Thanksgiving. Black Friday. Cyber Monday. Christmas. In 2015, online shoppers spent a staggering $4.45 billion on Black Friday and Thanksgiving alone! Needless to say, competition during the next few months is going to be intense, and without a game plan, or tricks...

At the end of 2014, Rebecca Vaughn recapped a year at Boostability and hoped that 2015 would prove just as great—or even better. I dare say that 2015 clobbered 2014. In its sixth year of operation, Boostability took another step toward solidifying its company culture....