Winter Holidays

Hundreds of thousands of visitors pouring over your website, thousands upon thousands all at the exact same moment clicking to purchase, clicking to find out more, clicking to contact you!  Too many clicks! Not all of us can become online superstars overnight, but we dream of...

For several years, retailers have been adapting their marketing efforts and websites to accommodate the trend toward shopping on smartphones. However, statistics from this holiday season show that webrooming is growing, especially among millennials. Webrooming involves using a mobile device to compare prices, check out...

You are probably consumed with all of the hoopla going on for the holiday season now, but, as managers, we mustn’t forget that the new year is right around the corner. Surely you want next year to be better than this year, no matter how...

Just as you get all your ducks in a row for 2016, online marketing, much like every other year, will reinvent itself for 2017 (thanks, online marketing!). Do you want rustled feathers in 2017? Nope, didn't think so. Here are 6 ways online marketing will change in...

Social media is the marketing channel we all know we need but don’t know how to measure. It’s tough because it’s primary function is to increase brand awareness - which is a step early on in the buying cycle. …..but you probably already know this. So in...

SEO is one of the most essential aspects of digital marketing. This time last year, we published a post about all the changes we thought would happen to SEO best practices, to prepare you for 2016. Now, we are revisiting our predictions to see which of...

This Week in Online Marketing Facebook reports 2.5 million US businesses are actively purchasing Facebook ads with an average spend of $1,500 per year. Are you one of them? Get on board with Facebook ads. During the holiday season, online advertisers should not ignore secondary ad platforms...

Cyber Monday is only the second biggest shopping day of the year, but it’s the busiest day for Internet sales. This year consumers spent a record amount of $3.45 billion, surpassing expectations and increasing sales by more than 10 percent from last year, reported Fortune....

Retail sales in November and December, 2016, will reach around $655.8 billion, according to predictions from the National Retail Federation.  This is an increase of 3.6 percent from last year. Online sales in particular are behind this drive, expected to increase by 7 to 10 percent....

It is nearing the end of 2016 and you know what that means…the holidays! Are you done with your holiday shopping yet? Don’t worry, most people aren’t. When it comes to gift-giving, some people are very easy to shop for while others will require a bit more...

Just like every other aspect of your marketing campaign, you need to know if your social media strategy is on track. Measuring certain metrics will tell you key information about what is working well and where you need to make improvements. Too many businesses believe they...