Winter Holidays

Every year, Google releases new offerings that make our lives better. While we are grateful for Google updates in 2017, other releases, particularly algorithm updates, can make our lives harder, especially when we need to meet stricter quality standards. However, in the end, they make...

Last year, the holiday season was said to be worth $3.19 Trillion overall - from Halloween to New Year's Day.  Of that, predicted spend for gifts purchased in the United States alone was $830 Billion (2016).  This year, Deloitte predicts the holiday shopping trend will...

In the next couple of months you are going to be launching your holiday campaign via social media. You are excited and know that this period is one of great opportunity. The problem is that all the other companies also know this and they are...

Many consumers choose small businesses over bigger names simply because they want to support their community. Others appreciate the personalized service small businesses provide. However, if it seems as if the business is undervaluing them, these customers may not stick around. In fact, 68 percent of...

The holiday season is an exciting time for any business, as customers are actively seeking out products and services to purchase. The problem is that everyone else is also rolling out holiday promotions, meaning competition is heavy. To ensure that your campaigns stand out from...

The holiday season is the best time of year for anyone in e-commerce, as it is the prime time to increase sales. Maximize your conversions with CTAs that take advantage of visitors while they’re in a buying frame of mind. 1. Help Your CTA Stand Out When...

To prepare for the holidays, you need to know what to expect. How can you plan a marketing strategy if you are unsure how many sales you will receive or where these sales will come from? The infographic at the end of this article tells...

Hundreds of thousands of visitors pouring over your website, thousands upon thousands all at the exact same moment clicking to purchase, clicking to find out more, clicking to contact you!  Too many clicks! Not all of us can become online superstars overnight, but we dream of...

For several years, retailers have been adapting their marketing efforts and websites to accommodate the trend toward shopping on smartphones. However, statistics from this holiday season show that webrooming is growing, especially among millennials. Webrooming involves using a mobile device to compare prices, check out...

You are probably consumed with all of the hoopla going on for the holiday season now, but, as managers, we mustn’t forget that the new year is right around the corner. Surely you want next year to be better than this year, no matter how...

Just as you get all your ducks in a row for 2016, online marketing, much like every other year, will reinvent itself for 2017 (thanks, online marketing!). Do you want rustled feathers in 2017? Nope, didn't think so. Here are 6 ways online marketing will change in...