Winter Holidays

Small Business Saturday remains a relatively new concept in the retail world. But it shouldn’t be. You’ve likely heard the term that small businesses are the backbone of the U.S. economy, and are actually the biggest employers in the U.S. That’s actually true! Townsquared reports that...

If you’ve ever walked into a store and wondered, “Why do they have Christmas decor out right now? We haven’t even celebrated Halloween yet!”, this article’s for you. For most retail businesses, the holiday season doesn’t start after Thanksgiving or even in November. It starts far,...

Sing it with me! Ooooon the first day of holiday marketing my marketing team gave to me… Can you hear it now? The lovely sing-song of the holidays creeping nearer, faster each year. Business owners of all sizes have an idea of the incredible value that...

Coffee is one of the world’s most popular drinks, as the love for coffee spreads across many different countries and cultures. Because of its popularity, coffee shops are ubiquitous, as several coffee shops might exist within walking distance of each other. But what is it...

If you sell products to consumers online, the coming months are a big deal for your company. After all, 76% of holiday shoppers purchase gifts online. More importantly, though, 25% of holiday shoppers start buying gifts in October. 48% finish their online shopping by Cyber...

App marketing is no easy task. However, the holiday season could be a marketing moment to capitalize on. App publishers and developers are always searching for new and innovative ways to net more users. The following app marketing tips for the holiday season can support...

The Danish have an all-encompassing word for that snug feeling you feel during a cold winter day: Hygge. Hygge (/ˈhjuːɡə/ HEW-gə or /ˈhuːɡə/ HOO-gə) is a Danish and Norwegian word which can be described as a quality of cosiness and comfortable conviviality that engenders a feeling of...

Traditionally, Santa Claus gave all little girls and boys a year-end review of their behavior. Good kids got stockings full of sweets and toys and bad kids got lumps of coal instead. Frankly, Santa was a little vague with those lumps of coal. Without a note giving...

Throughout the year and especially before the holiday season, it is important to test that your website is mobile-ready, especially for any new or changed pages added to your website.  If your website was mobile-friendly before, it should still be ready for mobile use.  However,...

You don’t have to run a business that specializes in Letters to Santa or can be packaged as a holiday gift in order to get into the holiday spirit. For example, Boostability! Boostability is a marketing services business. We offer marketing fulfillment services for small...