Winter Holidays

This holiday season, online shoppers are expected to spend almost $120 billion. Even though Black Friday has come and gone, the holiday season remains a massive opportunity for online retailers. After all, up to 40% of holiday shopping takes place in the last 10 days before...

We wrote many articles this year, covering a wide range of topics. Some, though, stand out as the most important. These pillar topics reflect significant trends and changes in marketing in 2018. Plus, many will likely continue to play a role in digital marketing over...

The holiday season is upon us once again. Christmas decor is already popping up in retail stores, pumpkin spice lattes are in full circulation, and it's time to get serious about your gift planning. You may already know what you want to get for your best...

The holiday shopping season is usually a happy time for the retail sector. A few good days in November and December can make a fledgling business profitable for the whole year. However, many smaller businesses are quaking in fear at the prospect that Amazon could...

It’s the most wonderful time of the year, and quite easily the most stressful time of year as well if you’re a small business owner. Marketing during November and December might seem just like another thing to add to the to-do list. But marketing your...

During this season of giving thanks, it is common to show your gratitude to family and friends. As a business owner, there are other people to whom you should also express your appreciation: customers. After all, without your customers, your business would not exist. While...

You need to know how consumers will behave this holiday season. Otherwise, how will you know where to direct your marketing efforts? We’ve done the hard work for you, compiling a list of all the Christmas shopping stats that matter. Key Takeaways for Holiday Marketing  In the...