Holiday Marketing Articles

One of the most important (and often overlooked) aspects of successful ecommerce sales and revenue is good quality product data. Plenty of businesses pay attention to the appearance of their online store and focus on driving traffic there. However, if a store owner is also selling...

I'm going to let my nerd flag fly here for a minute. I jumped on the Marvel Cinematic Universe bandwagon around the time the first Avengers movie came out. I stayed on the bandwagon partly because my friends introduced me to these amazing characters, and...

Many digital marketers see trouble ahead, especially when it comes to gaining traction with search results. What do you see when you search online?   A recent Clutch survey found that only 44% of online businesses used SEO as part of their marketing budget in 2018. Nearly...

As we approach the end of another year, we all tend to look at everything we’ve accomplished during the past 12 months, and then see how we can learn from it into the new year. 2018 turned out to be a big year for marketers...

Whether you’re celebrating or secretly dreading it, the final days of 2018 are upon us. That means it’s time to run some year-end social reports to find out whether your social media marketing strategy is winning--or struggling. There’s one big indicator, however, of whether or not...

This holiday season, online shoppers are expected to spend almost $120 billion. Even though Black Friday has come and gone, the holiday season remains a massive opportunity for online retailers. After all, up to 40% of holiday shopping takes place in the last 10 days before...

We wrote many articles this year, covering a wide range of topics. Some, though, stand out as the most important. These pillar topics reflect significant trends and changes in marketing in 2018. Plus, many will likely continue to play a role in digital marketing over...

The holiday season is upon us once again. Christmas decor is already popping up in retail stores, pumpkin spice lattes are in full circulation, and it's time to get serious about your gift planning. You may already know what you want to get for your best...