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When it comes to pay-per-click (PPC) advertising, it’s easy to feel like the world is your oyster. After all, with a few clicks, you can market your business to anyone, anywhere. In fact, most PPC platforms almost encourage this, with default location setting for the United...

For a chatbot to work effectively, it needs to be designed with your specific customers or employees in mind. This is no issue for those with coding experience, but for businesses without tech professionals on their team, a chatbot may seem out of reach. The...

Purchasing a website can be difficult and confusing. There are thousands of options available with differing costs and features. Every option has it's pros and cons depending on your budget, business model, and website needs. Generally, websites fall in two categories: templated websites and custom websites. Let's take...

A website is the perfect place to sell your product or service, describe your company and present your brand. When creating a website for your small business, security should be a high priority. Not only do website users value good security, Google also ranks secure...

Small businesses face many more difficulties than their big-budgeted counterparts. Corporate giants can throw millions of dollars at all kinds of extravagant marketing campaigns and absorb losses much more easily. Because of these financial disparities, small businesses continue to struggle to compete in an increasingly...

If you have a website or are involved in online marketing, you’ve likely heard about the robots.txt file. When implemented incorrectly, this file can have very negative and unintended consequences, such as blocked pages and resources. Imagine trying to rank for a keyword on a...

Over the last five years, concern over data breaches has been growing. This comes amidst the backdrop of huge data losses by big brands which have raised more concerns over the vulnerability of small businesses. Some of the large names who have faced the consequence...

As you properly optimize your website, you could focus on many technical aspects. You could make sure that your website is optimized for mobile devices, has a good text/HTML ratio, loads quickly, and uses the most up-to-date coding. However, none of these issues matter unless...

Many marketers focus 90% of their analytics attention on metrics like CTA click-through rates, blog post views, and social media reach. These metrics are very important, of course. However, if you concern yourself with these to the exclusion of all else, you will fail to examine...

I have looked through thousands of websites so you don’t have to, and I’ve compiled the best list of web design tips I could possibly ever generate.   1. Plan ahead Home builders and architects work off blueprints so homes don’t end up with a toilet in the...

When leaves start to fall, the wind causes chills, and frost forms on grass, you know one thing is near: Halloween. Witches, goblins, and spiders decorate doors, and horror movie marathons abound. This spooky season is fun, but one place you don’t want to encounter...