Website

Have you decided to start up a new website or completely redesign your current website? If so, it’s important to learn how to maximize the effectiveness of your design so you can get the most benefit from it. Contrary to popular belief, it’s not good...

Technology is a rapidly changing industry. What is new today could be quickly ousted tomorrow. In spite of this volatility, tech companies are some of the wealthiest in the world. Among the elite are Google, Microsoft, Apple and Facebook. All of these companies have different...

When starting a business, many entrepreneurs look forward to the day when their company will become the respected giant in its field. The owner can already foresee global expansions and a network of international workers. These people will satisfy customers from New York to Hong...

As of July 2019, Google has made a major change to how local search results populate. Joy Hawkins, business owner and marketing professional, was the first to draw attention to it: The Request a Quote button. She tweeted a screenshot of her own business’s local SERP...

Small businesses have formed the roots of communities for centuries. They offer services in some towns considered too small for larger companies to invest in. Small businesses distinguish themselves even in larger cities, where competition is stiff. How so? They provide an escape from the...

When it comes to pay-per-click (PPC) advertising, it’s easy to feel like the world is your oyster. After all, with a few clicks, you can market your business to anyone, anywhere. In fact, most PPC platforms almost encourage this, with default location setting for the United...

Last Updated: September 16, 2019. It's no question that AI is changing the landscape of digital marketing, and that your marketing efforts should be changing with it. One of the most accessible forms of AI comes in the form of chatbots. For a chatbot to work effectively,...

Purchasing a website can be difficult and confusing. There are thousands of options available with differing costs and features. Every option has it's pros and cons depending on your budget, business model, and website needs. Generally, websites fall in two categories: templated websites and custom websites. Let's take...

A website is the perfect place to sell your product or service, describe your company and present your brand. When creating a website for your small business, security should be a high priority. Not only do website users value good security, Google also ranks secure...

Small businesses face many more difficulties than their big-budgeted counterparts. Corporate giants can throw millions of dollars at all kinds of extravagant marketing campaigns and absorb losses much more easily. Because of these financial disparities, small businesses continue to struggle to compete in an increasingly...

If you have a website or are involved in online marketing, you’ve likely heard about the robots.txt file. When implemented incorrectly, this file can have very negative and unintended consequences, such as blocked pages and resources. Imagine trying to rank for a keyword on a...