Website

The world of digital is changing. Not only are our internet speeds increasing, not only are more people plugged in practically 24/7, not only are your competitors getting better at digital marketing – but the customers are getting smarter and more specific as well. The more the...

A silo is a great visual for a way of grouping pages to improve SEO. Just as silos on a farm group grains separately, maintaining their integrity and maintaining their value, siloing a website improves website optimization around a topic. If information weren't divided with a...

Boostability is covering the COVID-19 outbreak through a series of posts designed to help you and your business succeed during this time. You can read the rest of the coverage here.   I’ve talked to many businesses during this unprecedented time. There’s one common thread for all of...

Leads versus traffic. It’s an eternal battle to improve your digital numbers. Both have their pros and cons. More traffic means more exposure for your website and your business. More leads mean more business through the door. But which one is better? Let’s go through...

In the world of SEO, there’s a term that regularly floats in and out of conversations. It’s all about links, or backlinks, or external links, or link portfolios. That word shows up a lot. And all those terms can mean essentially the same thing. You...

In our social media world, millions of people spend hours trying to get the perfect picture to post online to share with their followers and friends. Or during the quarantine, how many of us have taken a million photos of our pets or our kids....

Ever wondered if it is time to update your website but haven’t seen a good enough reason to do it? Do you think it’s not worth your time or money? Well, let me tell you when it’s a good idea to update your website.   Reason #1—Your...

During these uncertain times with COVID-19, many businesses find themselves being negatively affected. Owners face the unwanted situation to send employees home, then must change their priorities and find ways to stay afloat. One small business in Utah found a way to actually thrive in...

The internet revolutionized how consumers make their purchases, which means your website is more important than ever. It’s not just online shopping, either. Studies show that when buying in-store, 82% of smartphone owners research on their devices. With so much riding on your online presence,...

As a website designer and strategist, I see many requests come through from our small-business clients asking to make changes or add an element or more to the website header. Several of these requests don’t help achieve the company’s goals and could hamper a website’s...

You may be noticing marketing and business news websites summarizing the trends of 2019. More proactive sites have already started offering their predictions for 2020. This stems from the fact that each year brings new changes and developments. Consumer behaviors change in response to new...

I recently finished the book 100 Things Every Designer Needs to Know About People by Susan Weinschenk, Ph.D and decided to write a TL:DR version of it, highlighting the information that stood out to me and that can be easily applied to web design. With no...