Website

No matter how much we talk about traffic or impressions, conversion rates are often ultimately the most important metric websites track. After all, without conversions, there would be no earnings, and subsequently, no website. Today, we’re looking at ways to boost your landing page conversions with...

For an aspiring entrepreneur growing their first online business, building and managing a digital presence can seem like an insurmountable task. While there are many elements to a thriving online presence, building an amazing website should definitely be your top priority. After all, your website is...

The world of digital is changing. Not only are our internet speeds increasing, not only are more people plugged in practically 24/7, not only are your competitors getting better at digital marketing – but the customers are getting smarter and more specific as well. The more the...

A silo is a great visual for a way of grouping pages to improve SEO. Just as silos on a farm group grains separately, maintaining their integrity and maintaining their value, siloing a website improves website optimization around a topic. If information weren't divided with a...

Boostability is covering the COVID-19 outbreak through a series of posts designed to help you and your business succeed during this time. You can read the rest of the coverage here.   I’ve talked to many businesses during this unprecedented time. There’s one common thread for all of...

Leads versus traffic. It’s an eternal battle to improve your digital numbers. Both have their pros and cons. More traffic means more exposure for your website and your business. More leads mean more business through the door. But which one is better? Let’s go through...

In the world of SEO, there’s a term that regularly floats in and out of conversations. It’s all about links, or backlinks, or external links, or link portfolios. That word shows up a lot. And all those terms can mean essentially the same thing. You...

In our social media world, millions of people spend hours trying to get the perfect picture to post online to share with their followers and friends. Or during the quarantine, how many of us have taken a million photos of our pets or our kids....

Ever wondered if it is time to update your website but haven’t seen a good enough reason to do it? Do you think it’s not worth your time or money? Well, let me tell you when it’s a good idea to update your website.   Reason #1—Your...