Social Media

Social media is a powerful tool for your business and marketing strategy. Although social media isn’t a direct ranking factor, utilized correctly, it can help influence your SEO ranking and reach to future customers quite effectively. Although social shares are not confirmed to have an affect...

Since its creation in 1996, instant messaging has revolutionized communication. Nowadays, global conversation is an accepted and often expected part of daily life. With such high prevalence among consumers, is your company taking advantage of IM’s marketing capabilities? If not, you’re missing out on a...

In recent years, video ads on Facebook have become an important part of online advertising. Video ads are simply more engaging and interesting than standard image ads. The only problem is, they also take more time, effort and resources to produce. Even big, international businesses sometimes struggle...

Setting up an effective Facebook Ads campaign takes a lot of work. Sure, Facebook has done its best to make things as simple and straightforward as possible, but the fact of the matter is, if you want to succeed at any sort of online advertising,...

It goes without saying that few platforms have the impact on business discoverability that Google does. From Google Maps results to organic search traffic, the success of countless companies hinges on the customers that come from the Google ecosystem.  Google My Business Posts enable businesses to...

Social media web design is a new concept for many. For the veterans of digital marketing, social media plays an indispensable role in their marketing campaigns. In fact, it has done so for years. Over the past decade or so, many companies worked on transforming...

Instagram has become an unimaginably flexible platform, catering to individuals and businesses alike.  Instagram’s business model started as something simple—an intuitive platform for sharing photos individuals could enjoy and follow. We should have known that the secret of its multifaceted success lay exactly in this foundational...

"Do hashtags affect SEO?" is a common question in the digital marketing arena. As popular as hashtags have become, they’re so much more than just a pop culture phenomenon. They began as a way of organizing conversation topics on social media, but they’ve morphed into...

According to Business Insider, Instagram’s Explore page feature attracts 200 million users every single day. But how do you get on the Explore page? Instagram keeps its algorithm a secret. It says only that the personalized recommendations depend on how users interact with content. So,...

Trying to make an impact on YouTube is no small feat. YouTube SEO can be a challenge, since the web’s biggest video platform sees approximately 500 hours of content uploaded per minute. That’s a lot of competition. So how do you stand out from the billions...