Social Media

Social media web design is a new concept for many. For the veterans of digital marketing, social media plays an indispensable role in their marketing campaigns. In fact, it has done so for years. Over the past decade or so, many companies worked on transforming...

Instagram has become an unimaginably flexible platform, catering to individuals and businesses alike.  Instagram’s business model started as something simple—an intuitive platform for sharing photos individuals could enjoy and follow. We should have known that the secret of its multifaceted success lay exactly in this foundational...

"Do hashtags affect SEO?" is a common question in the digital marketing arena. As popular as hashtags have become, they’re so much more than just a pop culture phenomenon. They began as a way of organizing conversation topics on social media, but they’ve morphed into...

According to Business Insider, Instagram’s Explore page feature attracts 200 million users every single day. But how do you get on the Explore page? Instagram keeps its algorithm a secret. It says only that the personalized recommendations depend on how users interact with content. So,...

Trying to make an impact on YouTube is no small feat. YouTube SEO can be a challenge, since the web’s biggest video platform sees approximately 500 hours of content uploaded per minute. That’s a lot of competition. So how do you stand out from the billions...

Google repeatedly says that social signals don’t determine ranking. In response, some companies make the mistake of thinking their social media presence doesn’t matter that much. This incorrect idea can lead companies to miss out on huge chances for visibility and website traffic. Google’s algorithms...

When we think of SEO, it’s often in a narrow way. Of course, you want your website to have high search engine rankings. But it’s not just your site you should have concerns about. If you sell products through an Amazon page, you want that...

When it comes to search engine optimization, Google is the King of Visibility. For many companies, SEO campaigns are not acknowledged as successful unless Google agrees. This means a web page or blog should appear within the first few pages of results for a relevant...

Social media continues to be an increasingly important tool for businesses. Instagram is among the most effective platforms available today. From international conglomerates to local boutiques, businesses use Instagram to reach their customer base. Simply putting out content is not enough to accomplish your goals of...

Despite cries from baby boomers about the "kids these days," times are indeed a changin'. And it's not just in housing prices and tuition costs—marketing is feeling the effects just as acutely. It takes very little convincing to prove why social media is an integral part...

If you want your business to have a social media presence, you most likely need to be on Instagram. Now the second most popular social networking app in the U.S. (just behind the giant that is Facebook), Instagram offers significant benefits for businesses. For instance,...