Social Media

The Utah Digital Marketing Collective (DMC) held their annual conference on August 23, 2019, in Sandy, Utah. As the content specialist for Boostability, I was tasked with covering the sessions and coming up with an easy-to-digest breakdown of what we, as a marketing team, learned...

When starting a business, many entrepreneurs look forward to the day when their company will become the respected giant in its field. The owner can already foresee global expansions and a network of international workers. These people will satisfy customers from New York to Hong...

Even if you’re new to developing a business website, you’ve probably heard about link building as a strategy to raise your search engine rankings. If you’re planning on thriving online, you need to have a plan that helps you build a high-quality site that uses...

A good email campaign can help you reach a global audience with ease. In most cases, your email audience is already engaged with your company, which means they’re highly receptive to your messaging. With electronic communications, it’s also easy to measure your success by how...

Instagram has become an unimaginably flexible platform, catering to individuals and businesses alike.  Instagram’s business model started as something simple—an intuitive platform for sharing photos individuals could enjoy and follow. We should have known that the secret of its multifaceted success lay exactly in this foundational...

"Do hashtags affect SEO?" is a common question in the digital marketing arena. As popular as hashtags have become, they’re so much more than just a pop culture phenomenon. They began as a way of organizing conversation topics on social media, but they’ve morphed into...

According to Business Insider, Instagram’s Explore page feature attracts 200 million users every single day. But how do you get on the Explore page? Instagram keeps its algorithm a secret. It says only that the personalized recommendations depend on how users interact with content. So,...

Small and midsize businesses (SMBs) of all types should have a presence on Google My Business. By setting up an account on Google My Business, when someone searches for your company, a box will appear along with the search results. This box contains all the...

Despite cries from baby boomers about the "kids these days," times are indeed a changin'. And it's not just in housing prices and tuition costs—marketing is feeling the effects just as acutely. It takes very little convincing to prove why social media is an integral part...

In March of 2018, Instagram began offering shoppable posts on its platform. We're here to give you an in-depth guide on how to make it work for you.   Requirements to Create Shoppable Posts Users who want to create shoppable posts need to meet a few requirements. For...

Google My Business posts enable you to announce upcoming events, show off new products and services, promote offers, and share other types of information with your audience. The posts appear as cards in the knowledge graph when someone makes a local search for your business....