SEO

It’s no secret that Google owns the lion’s share of search traffic on the internet. In fact, there are 5.6 billion Google searches every single day. That comes down to approximately 63,000 searches per second. That’s a lot of searches. And Google has many different...

In the world of SEO, there’s a term that regularly floats in and out of conversations. It’s all about links, or backlinks, or external links, or link portfolios. That word shows up a lot. And all those terms can mean essentially the same thing. You...

Boostability is covering the COVID-19 outbreak through a series of posts designed to help you and your business succeed during this time. You can read the rest of the coverage here.   Every so often Google drastically changes the way we receive information from our searches. Sometimes...

Boostability is covering the COVID-19 outbreak through a series of posts designed to help you and your business succeed during this time. You can read the rest of the coverage here.   Boostability services a lot of small business types, and we know just how hard the...

In the past, we’ve written about the importance of content and how it can get your website ranking. In fact, good content is the #1 factor in ranking high on Google. And I’m not just saying that because I’m our content manager at Boostability. But...

In the world of digital marketing, SEO and PPC often stand together as one of the best ways to help get your business out there. SEO is more of a long-term, endgame strategy. PPC can starting bringing in results immediately. Both absolutely have their pros...

Keyword in the title? Check. In an image alt text? Check. High-quality, relevant internal and external links included? Check and check. You're certainly on top of your SEO, but there might be one thing you're forgetting to look into: user intent.   Wait...

Psst, c’mere. We have a secret. It’s the secret to the success of your business online. In this blog we’re going to tell you the top, #1, most important factor of ranking on Google. This is a big secret. Are you ready? People go to Google...

Often in business, you hear the term “scalable”. It can apply to a business model. I can mean how a business grows. Scalable can refer to a product or to a relationship with a partner or vendor. It’s very flexible. But scalability in business is...

Think about how you get people to your business. Are they mostly local customers found through social media or directories? Or is it by search engine? The “near me search” has become a key part of the customer purchase journey. In fact, 60% of people use...

Most SEO specialists focus on optimizing for Google. This is because Google is the largest player in the search engine market. Business Insider reports that back in 2018, Google held more than 90% of the international search engine market and had done so for some...

Search engine optimization is a holistic approach to improving a business's online web presence. But while we believe SEO is one of the best ways to bring in new business and retain the customers you've already secured, it's not the only tool you should use. At...