SEO

When Google first launched SERP Position Zero, it rocked the marketing community. SEO specialists were already facing growing pressure to bring clients to the first page of results. Getting into the top three results was even better. This was getting harder to do in an...

SEO is easily one of the hottest digital marketing products in 2020. Especially because of the seemingly infinite number of people constantly scanning the web. In fact, there's over 63,000 searches performed every single second. Google uses over 200 different metrics to rank websites, and...

As a business owner using SEO to promote your company, you’ve probably heard a fair amount of chatter around Google algorithm updates. Since its debut as a search engine, Google has made thousands of updates — 3,234 in 2018 alone. It appears the tech giant has...

Finding the right partnership can make or break your SEO product dreams. By offering SEO in your product lineup, you open your business up to new clients, and can provide more value to existing clients. Ultimately, when your clients come to you for multiple services,...

This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers. 2019 saw many Google Search core algorithm updates and changes making huge waves in the digital marketing...

Rebranding your B2B company, if done right, can help you revitalize your business, improve its visibility, and change your customer’s perception about your products or services. However, while all of that is true, rebranding can be pretty fickle. Not only will you have to come...

Did you know that Google updates its algorithm constantly? Sometimes a dozen times a day, or hundreds of times in a year. These updates are often minuscule and don’t really affect traffic to your website. However, at least once (but sometimes several times) a year,...

SEO is essential for affiliate marketers, especially for those who use content marketing to promote their affiliate offers. Proper SEO tactics don’t only improve your rank in the search results and drive more traffic, but they can also generate more conversions and affiliate commissions. It's...

According to one Forbes article, even the best SEO strategy can take up to six months to start working. The keyword here is “start.” This often comes as a surprise to business owners who expect immediate results. In many of these instances, the business owner worked...

In conjunction with our first webinar of the new year, we've collected the SEO highlights from 2019 and our predictions for 2020. Here's what we've found and where we believe we're heading. To watch the webinar from January 15, click here. 2019 Recap: Algorithm Updates, Voice Search,...

Almost every good search engine optimization strategy involves some form of link building. Links from reputable websites act as votes in favor of your website’s authority. The more reputable the website the link comes from, the more that vote counts in your favor. In contrast,...