SEO

There always seems to be a long checklist when it comes to creating your businesses website. From adding content, visual graphics, and using important keywords on your site, the list goes on and on for what you need to add. Along with what needs to...

Every business needs a strong SEO strategy to start ranking on search engines. As you spend time fine-tuning and strengthening your campaign, you should start seeing lead changes as your website moves up in rankings on the SERP. A main component to any SEO campaign...

I remember the first time I learned about “a la carte”. It was the first day of middle school. I walked into the lunchroom and saw this sign for a la carte items. And my little 7th grade brain had no idea what that meant....

It’s difficult to know where to begin when starting your business's journey with SEO. SEO has lots of different factors and elements that go into your website’s rankings. The goal for most business's content is to be ranking on the first page since more than...

The e-commerce industry is growing fast and was expected to be US$ 9.09 trillion in 2019, with a CAGR of 14.7% between 2020 and 2027. The industry is marked by cutthroat competition with very few entry barriers. Your competition is also trying to lure your...

Have you ever thought of your business interactions as a relationship? Essentially every single business transaction or interaction between you and another business is a relationship. Some may be short lived, like the relationships when you’re just making a quick purchase. But the ones you...

Business websites have very similar structures. You often see product pages, CTAs, About US pages, and FAQs. These all serve their own purpose and have their own importance to a website structure but one that is often implemented poorly is the FAQ page. Here we...

Read just about any blog post, magazine article, or book about building a successful business, and one word will pop up over and over: niche.  In order to differentiate your business from the competition and show customers that they want what you have to offer, you...

Website accessibility standards have been a hot topic for many years now. But as a small to medium sized business, we often hear questions surrounding what you actually have to do to your website to be compliant.  In 2019 and 2020 we have seen high-profile businesses...

2020 has seen the rise in a lot of things. Rise in social media usage, streaming services and entertainment options, and in time spent at home. In the digital marketing world, we’ve also seen a dramatic increase in the need for local SEO. And a...

Did you know, link building is one of the most important factors crucial to the SEO process? A good link building campaign helps improve your content’s rankings. Link building, as Moz puts it, is the process of acquiring hyperlinks from other websites to your own. Hyperlinks...

Mobile use has spread rapidly around the world. Today, it is estimated more than 5 billion people have mobile devices, with smartphones making up more than half. And it’s easy to see why smartphones became so popular. With advances in technology, many programs and tasks...