SEO

Last Updated: September 2019 Did you know title tags and meta descriptions are the first thing people will read about your site when viewed in search results. Along with actual site content, the titles and descriptions of your pages play a major role in determining how...

On September 11, Mike Marsh, Boostability's SEO manager, co-hosted a webinar about featured snippets. Mike leads the SEO campaigns for Boostability as an entity, helping guide the content team to create materials deemed important by clients, consumers, and search engines alike. He was joined by...

Data is one of the most valuable assets businesses have in the online age. Tracking and analyzing website traffic information allows you to see what you’re doing right and where you can improve. Keeping up with this regularly means you can stay digitally relevant and...

The Utah Digital Marketing Collective (DMC) held their annual conference on August 23, 2019, in Sandy, Utah. As the content specialist for Boostability, I was tasked with covering the sessions and coming up with an easy-to-digest breakdown of what we, as a marketing team, learned...

When starting a business, many entrepreneurs look forward to the day when their company will become the respected giant in its field. The owner can already foresee global expansions and a network of international workers. These people will satisfy customers from New York to Hong...

As of July 2019, Google has made a major change to how local search results populate. Joy Hawkins, business owner and marketing professional, was the first to draw attention to it: The Request a Quote button. She tweeted a screenshot of her own business’s local SERP...

Business executives often ask search engine optimizers to prove the value of their work. This may happen whether you’re an SEO reseller or you provide SEO white label services. In fact, this is a situation all marketers have faced. It started around the same time...

Even if you’re new to developing a business website, you’ve probably heard about link building as a strategy to raise your search engine rankings. If you’re planning on thriving online, you need to have a plan that helps you build a high-quality site that uses...

While startups and corporate giants alike use the SEO process to improve search engine ranking with minimal expense, many have unrealistic expectations for their SEO campaigns. They envision reaching coveted first-page status in Google search results in a matter of weeks or even days. In reality,...

Marketing professionals believe that by 2020, businesses will invest up to $79.27 billion in SEO. The reason for this is simple: Businesses understand that the best way to reach customers online is to remain at the top of search engine results for relevant queries. With...

One of the great benefits to having a website or online business is it can dramatically increase who can find your products and services. This rings especially true for internet-based businesses that provide non-physical services like digital marketing, graphic design, consulting, and so on. The ability...

Search engine optimization can be invaluable to businesses of all sizes and across industries. However, it may be difficult to convince those who could most benefit from it. Although most companies have a vague idea that they should invest in SEO, they may be reluctant. After...