SEO

Marketing is a dynamic field in which to work. Strategies that do well today may get thrown out tomorrow. This may result from changes to how consumers shop, new technological advancements or updates to AI algorithms. These changes keep marketers on their feet. They also...

With the widespread accessibility of the internet, digital marketing has become more important than ever. Companies, especially small businesses, want a marketing partner that can help them take advantage of this online resource. That means providing search engine optimization services. Understandably, not every agency is comfortable...

When it comes to business, there’s a general feeling that bigger is better. This makes the appeal of a full service SEO partner an obvious one. Owners of businesses large and small often prefer to work with companies trusted to manage household names. This speaks...

Amazon and Google have a lot in common. They are both dominant in their flagship sectors through innovation and a penchant for taking risks. When they make changes in the market, many other businesses feel that shift. Competitors think of them as monopolies and loyal...

How to describe the process of keyword research? Consider this. Have you ever found a shirt, pair of shoes, or another item that defines you as a person? When I look for shirts or shoes (or anything else, really), there are three things that I...

A sometimes overlooked part of the small business community are those businesses that are part of a bigger franchise. These businesses contribute to their local communities in a very valuable way. Franchise businesses are no different than any other small business, and can benefit from...

The way people make a voice search is different than regular Google searches. After all, humans talk differently when speaking versus typing. Instead of having to choose specific keywords, users can just ask normal questions. Modern search engines understand what they’re looking for and give...

Most people are familiar with the term “keywords.” This refers to specific words or terms you insert into your online content. The purpose of using such words is to help potential customers or clients discover your products and/or business. After all, if your intended audience...

Digital marketing agencies must offer a website service, and knowing how and when to pair it with an SEO campaign is critical. Whether you’re working with a startup, an established local company or a virtual store, your clients' customers need to find them. Search engine...

When it comes to SEO, few people consider how design affects ranking. In fact, even when told that it does, it may not seem to make logical sense. After all, isn’t website SEO mostly about keywords? What could web design and SEO possibly have in...

Online shopping is growing in popularity. By 2021, experts predict ecommerce sales will reach $4.5 trillion worldwide. When they want to find trendy clothes and top-rated restaurants, many people turn to Google search results. Google has about 3.5 billion searches every day and a massive...