SEO

If you’ve spent time in the marketing industry, you’re probably familiar with SEO and CRO. But if you need a quick refresher, here’s a brief description of both terms: SEO: Search engine optimization is the process of creating content that attracts “organic” traffic to your...

Once upon a time, marketing firms worked almost exclusively with large corporations. In the past 10 years or so, much of that changed. Marketing and PR experts learned to downscale plans to fit small businesses. However, some agencies are still struggling with effective small business...

Ask any B2B marketer what their biggest daily goal is, and you’ll get a unanimous reply—lead generation. Leads are the raw material that paying customers are made of, so it goes without saying that generating as many leads as possible is the key focus of...

"Do hashtags affect SEO?" is a common question in the digital marketing arena. As popular as hashtags have become, they’re so much more than just a pop culture phenomenon. They began as a way of organizing conversation topics on social media, but they’ve morphed into...

According to Business Insider, Google and YouTube capture more than 90% of the internet search market. In fact, Google processes more than 3.5 billion search queries daily. Companies compete through SEO to make it as close to the top of the search results as possible....

Virtual assistants and smart speakers have moved from a fad to the mainstream. The average American adult spends more than 10 hours a day interacting with digital media. They spend approximately half of that time using a mobile device. An increasing number of people use...

Ranking on search engines isn’t an exact science. The algorithm that determines website ranking relies on hundreds of elements. Google Search uses bots to seek out information on websites. Professionals refer to this as “crawling.” Crawling is how the search engines find new and updated...

If you want your business to have a social media presence, you most likely need to be on Instagram. Now the second most popular social networking app in the U.S. (just behind the giant that is Facebook), Instagram offers significant benefits for businesses. For instance,...

When it comes to pay-per-click (PPC) advertising, it’s easy to feel like the world is your oyster. After all, with a few clicks, you can market your business to anyone, anywhere. In fact, most PPC platforms almost encourage this, with default location setting for the United...

Google My Business posts enable you to announce upcoming events, show off new products and services, promote offers, and share other types of information with your audience. The posts appear as cards in the knowledge graph when someone makes a local search for your business....