Industry News

On September 11, Mike Marsh, Boostability's SEO manager, co-hosted a webinar about featured snippets. Mike leads the SEO campaigns for Boostability as an entity, helping guide the content team to create materials deemed important by clients, consumers, and search engines alike. He was joined by...

The Boostability marketing team attended the 2019 Utah Digital Marketing Collective (DMC) Conference at the end of August. They got the lowdown on new innovations in the industry and ways to revolutionize the way their position functions on our team. Here's a quick recap of...

The Utah Digital Marketing Collective (DMC) held their annual conference on August 23, 2019, in Sandy, Utah. As the content specialist for Boostability, I was tasked with covering the sessions and coming up with an easy-to-digest breakdown of what we, as a marketing team, learned...

As of July 2019, Google has made a major change to how local search results populate. Joy Hawkins, business owner and marketing professional, was the first to draw attention to it: The Request a Quote button. She tweeted a screenshot of her own business’s local SERP...

Small businesses have formed the roots of communities for centuries. They offer services in some towns considered too small for larger companies to invest in. Small businesses distinguish themselves even in larger cities, where competition is stiff. How so? They provide an escape from the...

Did you know that it costs five times more to acquire a new customer than to retain one? Yet most companies spend the majority of their marketing dollars on finding new customers instead of nurturing the ones they have. Why is this?   Retention Starts Early Most people...

“Oh, I get by with a little help from my friends…” —The Beatles, 1967 Well, the Beatles sang it in 1967 and it’s still true today: everything’s easier when you have help. That includes marketing and growing your business. When you’re a small business, it can be...

New developments in the world of finance almost always affect commerce, and the same can usually be said for technology. As such, cryptocurrencies have the potential to introduce major changes to the way small businesses work. However, cryptos are still relatively new and many small...

Recent changes from Twitter have all been designed to prevent spam and maintain safety on the platform. In February, Twitter announced changes to its API for this very purpose. Beginning March 23, 2018, users will no longer be able to send duplicate tweets from multiple...