Content

The greatest gift that Local SEO gave to SMBs was a way to stay relevant in a digital age. And a way for larger businesses to get in front of more good-fit consumers at the very moment they are ready to purchase.  Sure, Google basically owns...

A good email campaign can help you reach a global audience with ease. In most cases, your email audience is already engaged with your company, which means they’re highly receptive to your messaging. With electronic communications, it’s also easy to measure your success by how...

Consumers typically scan digital content, rather than read it start to finish.  As a result, you only have a few seconds to catch their interest. Humans process images 60,000 times faster than text and retain 80% of what they see. This means that content accompanied...

Ask any B2B marketer what their biggest daily goal is, and you’ll get a unanimous reply—lead generation. Leads are the raw material that paying customers are made of, so it goes without saying that generating as many leads as possible is the key focus of...

Content is still king in 2018, and the Content Marketing Institute’s B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends – North America reports that 91 percent percent of survey respondents are doing content marketing—to do that, you need great content.  Investing in the work it takes to...

It’s not good enough to just market your website to the worldwide web these days. You have to market your website to locals and make sure your website has a high ranking in local search engine results. This is particularly true if your business is...

There’s a reason direct response marketing has been around for nearly as long as businesses have. This doesn’t mean it’s a thing of the past though. In fact, it will not just stay, but will continue to grow over the years. It has been a top...

Writing a blog post is just half the battle, getting the person to actually read the whole thing is another. With smartphone and tablet computers fighting for our attention, science says that humans now have shorter attention spans than goldfish. To me it makes perfect sense,...

Perhaps two of the most commonly asked questions in the world of SEO are How many words of content should be on each page? and What is the ideal keyword density for a page? Getting answers and advice on these questions might feel like getting advice...

For years, memes stayed confined to social networking sites. But with their power to go viral as fast at the online collective can compose them, it was only a matter of time before they became integrated into marketing. Now you see memes on billboards, bus...