Content

There's one undeniable fact that any first-rate marketer can't afford to miss in 2020: Video content is a must-have for every marketing campaign. And I mean every. The right piece can jump-start sales and conversion rates like no other type of content, making it a no-brainer tool...

It's no secret we love talking about content, but in our most recent webinar, we did it again. Colton Miller and Mike Marsh, resident Boostability SEO experts, walked attendees through recent changes in the SEO world and made predictions for 2020. A large portion of...

I recently finished the book 100 Things Every Designer Needs to Know About People by Susan Weinschenk, Ph.D and decided to write a TL:DR version of it, highlighting the information that stood out to me and that can be easily applied to web design. With no...

Marketing agencies and partners work hard to offer services to their clients, but doing it all yourself can seem a daunting task. You may dream of the day when you can hire employees for content writing, recruiting and other functions within your company. Instead, save...

Halloween might not be the first holiday you associate with shopping, but the $9.1 billion spent on the occasion might give you pause. Forbes reports that consumers only spend about $2.7 billion on candy. Want to get in on the fun and profits? Even if...

Email marketing is one of the easiest ways to get better results from your marketing. It’s simple to set up and run. It’s affordable. It allows you to stay in front of and build a close relationship with past, present and future customers. What’s not to...

Boostability recently got to attend Hubspot’s Inbound 2019 conference in Boston on September 3-6th. We had an amazing time in an amazing city and learned about all kinds of great ideas and tactics that we’re excited to implement in our various marketing efforts. As the...

When starting a business, many entrepreneurs look forward to the day when their company will become the respected giant in its field. The owner can already foresee global expansions and a network of international workers. These people will satisfy customers from New York to Hong...

The greatest gift that Local SEO gave to SMBs was a way to stay relevant in a digital age. And a way for larger businesses to get in front of more good-fit consumers at the very moment they are ready to purchase.  Sure, Google basically owns...

A good email campaign can help you reach a global audience with ease. In most cases, your email audience is already engaged with your company, which means they’re highly receptive to your messaging. With electronic communications, it’s also easy to measure your success by how...

Consumers typically scan digital content, rather than read it start to finish.  As a result, you only have a few seconds to catch their interest. Humans process images 60,000 times faster than text and retain 80% of what they see. This means that content accompanied...