Fandom Fridays

The United States of America is a lesson in carefully-crafted branding. What started as a rag-tag group of farmers chucking tea into the harbor has become a world superpower, thanks in part to branding efforts built on a red, white, and blue color scheme and...

Your website is the face of your company. Even if you have a brick-and-mortar establishment, your website is the window into who you are and what you can do. It’s often the first impression of your company after, perhaps, your marketing materials and it’s the...

I have always enjoyed role playing and real time strategy games. As a kid, I played and replayed a number of great role-playing video games. The Legend of Zelda, Final Fantasy, and Shining Force were story-driven tales that paved and cemented my love for fantasy...

With all the hype over the upcoming Batman Vs. Superman movie, a debate of epic proportions has arisen in our office. Who would be the better digital marketer - Bruce Wayne or Clark Kent? It's not a simple one to answer, but we've broken down their strengths...

The fictional character Jack Donaghy, from NBC’s 30 Rock, is the greatest businessman American television has ever created. Born into a lower-income family in South Boston, Jack began working at the age of 12. While attending college at Princeton University, he worked the day shift at...

Brace yourselves, because I’m about to give my opinion on something, and you may disagree so strongly that you’ll want to send the Hulk after me. Iron Man is not my favorite Avenger. Tony Stark obviously provides great comic relief (case in point: “Is no one going...

With its medieval settings and societies and distinct lack of economic strategies beyond simple trade and agrarian systems, The Lord of the Rings is probably one of the last places modern businesses would turn to for guidance. That would be a mistake. Like Frodo's mithril-coat hidden beneath...

When it comes to SEO, there truly is a light side and a dark side. The most common names for these two unique sides of SEO are white hat and black hat. White hat refers to doing everything “naturally” and within Google’s specified guidelines for...

Here at Boostability, we keep ourselves fresh by holding daily team meetings. Because let's face it—sitting in a chair and working on a computer becomes maddening after a few hours or so. We're not talking about that kind of meeting. We're talking about a fun kind...