Small Business

Seventy percent of B2B businesses are creating more content this year than they did last year. And with consumers spending 50% of their time online engaging with custom content, it’s no surprise why. By now, you probably know that content marketing is here to stay. However,...

The landscape of the corporate world is undergoing a huge paradigm shift. While some companies made the paradigm shift years ago, many more—huge corporations and small businesses alike—are realizing the benefits of developing a defined company culture. Why is culture even important? Employees value companies with established...

You know the feeling. You’ve been at work for 9+ hours, you’re tired and frazzled, but somehow it feels like you didn’t get anything done. Where in the world did your time go? More importantly, how can you get it back? Fortunately, there are a few...

These days, if you want your brand to grow and your business to be successful, having a strong online presence is an absolute must. Contrary to popular belief, the best way to grow your company's online presence isn't always through spending big bucks on advertising;...

Google Webmaster Tools (GWT) has been rebranded to Google Search Console. Don’t worry, the design and functionality is exactly the same as it was before, but has merely received a new name. In fact, even the URL has remained the same, although Google did also...

Deciding your audience is an important part of any social media profile or campaign, but knowing your audience comes long before that. Knowing your audience is the only way to answer those burning questions you have as a small business owner: Where do I start?...

On the surface, researching keywords to use for your SEO may seem like a simple process. In reality, however, there is a variety of factors to keep in mind in order to get the best return on your work. It's very important to make sure...

On February 26, 2015, Google announced that its mobile-friendliness algorithm would take effect on April 21st, marking a rare instance of advanced notice for a major change to SEO. With insights into SEO shifts being extremely rare even a month or two ahead of time,...

If you log in to your Google+ account today, you’ll notice a new feature. Collections! Without a lot of hype, Google has released this new feature that allows users to create boards of images, videos, and other content categorized around a specific interest. Think, Pinterest...