Small Business

The holiday shopping season is usually a happy time for the retail sector. A few good days in November and December can make a fledgling business profitable for the whole year. However, many smaller businesses are quaking in fear at the prospect that Amazon could...

During this season of giving thanks, it is common to show your gratitude to family and friends. As a business owner, there are other people to whom you should also express your appreciation: customers. After all, without your customers, your business would not exist. While...

For anyone who has ever worked in retail, just seeing the term “Black Friday” could send shivers down your spine. For those who haven’t, it brings images of hundreds of thousands of people storming the front doors of big box stores for the latest TV...

Small Business Saturday remains a relatively new concept in the retail world. But it shouldn’t be. You’ve likely heard the term that small businesses are the backbone of the U.S. economy, and are actually the biggest employers in the U.S. That’s actually true! Townsquared reports that...

Small businesses are most in need of digital marketing support — they tend to have limited resources and face heavy competition. At Boostability, we have made it our mission to take care of small businesses by providing them with the services they need at prices...

The thing about small business owners is that most of us are experts in one thing. And unless you run an accounting or investment business, that one thing is not likely to be finances. So, for many small businesses, the biggest struggle we face is...

Running a business can sometimes be scary work. You must keep up with all kinds of changes to industry, products, new services, social media, website updates, and most importantly, take care of customers. Without customers, your business wouldn’t exist. In recent years, there’s been a rise...

The devil, as any marketer can tell you, is in the details. In this case, we’re talking about how you handle the holiday pre-season. If you’re a small retailer, the holiday pre-season can feel like a diabolical plot.  You might even feel like you are about...

Sing it with me! Ooooon the first day of holiday marketing my marketing team gave to me… Can you hear it now? The lovely sing-song of the holidays creeping nearer, faster each year. Business owners of all sizes have an idea of the incredible value that...

Managing a team of flexible employees isn’t always as straightforward as you think. When you’re trying to provide operational coverage that goes beyond regular office hours, planning shifts that fulfill your business requirements while accommodating your staff’s personal needs, it can be nigh on impossible...