Sales

Whether you're in customer service, relationship management, lead generation, or straight-up sales, you don't have to read between the lines of your job description to understand that you're under a great deal of pressure. Simply put, time is money. How you spend your time each...

You have only 110 characters to convince someone to click on your PPC text ad versus your competitor’s. How are you going to accomplish this? Here are some top tips to help you with your goal of earning more clicks. The Anatomy of a Text...

As a salesperson, you know you should never speak to your customers in certain ways. You would never adopt a condescending tone, and you wouldn't use crude or informal language. You keep your tone and your language professional and approachable so your customers know they...

There are few careers that offer more considerable financial rewards than sales. Most people know this, and many have tried to make it in sales only to find out that it was not a good career path for them. The reason is that while the...

It’s true that sales can be a great way to draw in customers. But if you’re relying on “20% off” and “BOGO” offers to sell your products, you’re doing it wrong. Tweet This It’s not that sales are bad. It’s just that sales are the icing...

When hiring managers browse through piles of resumes, most take mere seconds to determine whether an applicant will land the interview. In fact, if they take more than one minute to peruse lists of previous job titles, candidates should count themselves lucky. While it's difficult...

Ten years ago, if you had a brilliant idea or product that you wanted to market, you needed connections. You had to find investors, arrange meetings with loan agencies, and basically do a lot of literal legwork to pitch your product. Nowadays, to find funding for a...

Targeting an audience can often feel like finding a needle in a haystack—or being a Republican in Portland. It takes work. A lot of work. But the fact is, if you aren’t catering to and growing a specific market, you are losing potential business. If you have an established...

Social Media Marketing has proven itself at the front line to the trenches of customer service. By allowing a customer to click, call, chat, or email you their questions, you're proving that you're open to all types of communication and available for immediate answers! Herein lies...

In my current position as Director of Sales, I have the opportunity to teach and train sales associates who have a diverse range of experience and skill sets. When I prepare for training, I usually start out by asking myself, “What do I know now that...

It’s time for the business world to embrace what geeks already know: gets it Yoda does. There is no problem that Yoda could not unravel with a few thoughtful words. He cuts through all of the pretense, politics, and status quo to deliver poster-worthy fare. So...