Sales

Conversion optimization is becoming increasingly important. After all, it’s getting more difficult and more expensive to get additional traffic to websites. You’re best off ensuring that as many visitors as possible actually convert. If you already have a good bit of traffic, then raising your conversion...

The holidays are almost upon us. Thanksgiving. Black Friday. Cyber Monday. Christmas. In 2015, online shoppers spent a staggering $4.45 billion on Black Friday and Thanksgiving alone! Needless to say, competition during the next few months is going to be intense, and without a game plan, or tricks...

When it comes to marketing, we’ve seen a pretty drastic shift in what customers like and respond to nowadays. Traditional marketing involves pushing yourself in front of customers. If you could do this enough, people would eventually turn to you and buy your services. Today, most...

Step Two in Closing the Sale: Discovery I've worked in sales for many years, so I've seen many sales mistakes over the years. Overwhelmingly, I've seen salespeople who like to talk more than they like to listen. When they focus on talking over listening, they miss...

The holidays are here!  Cue: Panic.  While personally that means I'm already behind on my shopping list and I probably won't be sending out any Season's Greetings, for business owners this time of year is filled with nail-biting excitement!  You're predicting high sales! You're pushing...

Let's face it—your inbox is flooded; so is mine. And taking our smart phones to the toilet doesn't make it any easier to keep up. Because we cannot fully digest every email that makes its way to the inbox, most of us have learned what to watch for,...