Sales

Today, we search for everything. Google is a common verb—so common that we “Google” more than 3.5 billion queries each day. What does this mean for marketers? Consumers enter the conversion funnel (which is less like a funnel and more like a swirling, nebulous cloud full of...

Per the Salesforce release for 2017, a number of features have been added to the Salesforce Lightning Platform. Enterprises that are using Salesforce Classic can check the update if they are planning to migrate from Salesforce Classic to Salesforce Lightning. For future operations, users of Salesforce...

B2B marketers will always have to navigate uncharted territory. Combine this with an ever-changing digital landscape and customer mindsets, and it can become extremely difficult to know where to focus your marketing efforts. Great marketers are experts at bridging the gap between widely acknowledged issues within...

Conversion optimization is becoming increasingly important. After all, it’s getting more difficult and more expensive to get additional traffic to websites. You’re best off ensuring that as many visitors as possible actually convert. If you already have a good bit of traffic, then raising your conversion...

The holidays are almost upon us. Thanksgiving. Black Friday. Cyber Monday. Christmas. In 2015, online shoppers spent a staggering $4.45 billion on Black Friday and Thanksgiving alone! Needless to say, competition during the next few months is going to be intense, and without a game plan, or tricks...

When it comes to marketing, we’ve seen a pretty drastic shift in what customers like and respond to nowadays. Traditional marketing involves pushing yourself in front of customers. If you could do this enough, people would eventually turn to you and buy your services. Today, most...

Step Two in Closing the Sale: Discovery I've worked in sales for many years, so I've seen many sales mistakes over the years. Overwhelmingly, I've seen salespeople who like to talk more than they like to listen. When they focus on talking over listening, they miss...

The holidays are here!  Cue: Panic.  While personally that means I'm already behind on my shopping list and I probably won't be sending out any Season's Greetings, for business owners this time of year is filled with nail-biting excitement!  You're predicting high sales! You're pushing...