Sales

Last year, the holiday season was said to be worth $3.19 Trillion overall - from Halloween to New Year's Day.  Of that, predicted spend for gifts purchased in the United States alone was $830 Billion (2016).  This year, Deloitte predicts the holiday shopping trend will...

The holiday season is an exciting time for any business, as customers are actively seeking out products and services to purchase. The problem is that everyone else is also rolling out holiday promotions, meaning competition is heavy. To ensure that your campaigns stand out from...

The holiday season is the best time of year for anyone in e-commerce, as it is the prime time to increase sales. Maximize your conversions with CTAs that take advantage of visitors while they’re in a buying frame of mind. 1. Help Your CTA Stand Out When...

To prepare for the holidays, you need to know what to expect. How can you plan a marketing strategy if you are unsure how many sales you will receive or where these sales will come from? The infographic at the end of this article tells...

Optimizing ecommerce conversion rates is crucial to maintaining an influential online presence and increasing sales. Several businesses pay close attention to driving traffic. However, they fail to devise a successful sales funnel that helps increase revenue and profits. There are numerous variables that affect conversions....

We’re constantly being told that we can make a high income just from selling products in the comfort of our own home. However, the eCommerce industry is insanely competitive. You’ve probably seen the stats - 80% of eCommerce stores fail within the first 18 months....

A recent survey by Local Search Association found that 54 percent of consumers prefer to visit brick-and-mortar stores to make their purchases while 46 percent opt to make their buys via desktop, mobile app, or voice controlled device. However, of the shoppers who spend money...

Summer is a valuable time to test new marketing ideas before the big holiday shopping season arrives. Start by testing some of these ideas during a summer holiday, like the 4th of July. This is a great opportunity to see if any of your fun...

Per the Salesforce release for 2017, a number of features have been added to the Salesforce Lightning Platform. Enterprises that are using Salesforce Classic can check the update if they are planning to migrate from Salesforce Classic to Salesforce Lightning. For future operations, users of Salesforce...

B2B marketers will always have to navigate uncharted territory. Combine this with an ever-changing digital landscape and customer mindsets, and it can become extremely difficult to know where to focus your marketing efforts. Great marketers are experts at bridging the gap between widely acknowledged issues within...