Sales

The holiday shopping season is usually a happy time for the retail sector. A few good days in November and December can make a fledgling business profitable for the whole year. However, many smaller businesses are quaking in fear at the prospect that Amazon could...

For anyone who has ever worked in retail, just seeing the term “Black Friday” could send shivers down your spine. For those who haven’t, it brings images of hundreds of thousands of people storming the front doors of big box stores for the latest TV...

Running a business can sometimes be scary work. You must keep up with all kinds of changes to industry, products, new services, social media, website updates, and most importantly, take care of customers. Without customers, your business wouldn’t exist. In recent years, there’s been a rise...

Marketing is exciting. It’s a great way to promote your business and drive new leads and sales. However, amidst all of that excitement, it’s important to remember that even the best marketing campaign will fail if you aren’t targeting the right market. Fortunately, if you take the...

Whether you’re starting a brand new business or you’re fairly established in your industry, bringing in new customers is bound to be one of your top priorities. But if you don’t have a great lead generation strategy, you may find yourself scrambling. And, subsequently, wondering...

Establishing strong brand visibility is a huge challenge that marketing leaders face. In fact, 35% of marketers surveyed in an Experian report rated increasing brand visibility over their competitors as one of their biggest challenges. This task can be even more difficult for online businesses. Without...

The Twitterverse is overrun with a strange mix of spammy accounts and highly-engaged users that every business should want to target. Business owners and marketers turn to Twitter to drive traffic to their websites and achieve tangible business goals, like increased sales and new marketing...