Reporting & Analytics

Online marketing agencies have several pain points when dealing with big business. Finding the right partner helps overcome these common agency and partner pain points and delivers a higher level of service and expertise. Where do some of the breakdowns happen for both businesses and agencies? Partial...

If your business uses Twitter to increase traffic, reach out to fans, or share valuable content, it can be useful to know how your tweets perform and how to further increase your reach. Online marketing is all about implementing ideas, measuring results, and constantly fine-tuning your...

In our original starter guide to Google Analytics, we covered what Google Analytics is, what you can use it for, and how to sign up. Since then, ever more website owners have started using Google Analytics to gather valuable information about their visitors. The best...

NOTE. This blog post goes over a few of the highlights of the new reporting dashboard. For a more in-depth tour, we recommend watching the video below or looking through the Boostability New Dashboard User Guide. https://www.youtube.com/watch?v=3bs-_pqGUHk&feature=youtu.be We’re excited to introduce our new and improved reporting dashboard! It...

Lately, I’ve been talking to quite a few different B2B marketing professionals about the different internet marketing programs and services that they offer. One of the biggest questions I keep asking is “What are the most important statistics you’re tracking on your client’s websites?” The answers vary...

In my current role I am on the phone and meeting with potential partners everyday. When pitching why an organization should partner with Boostability, I try to come up with something that is clear, succinct, and drives value. In a nutshell, the answer is that Boostability is...

For several years, retailers have been adapting their marketing efforts and websites to accommodate the trend toward shopping on smartphones. However, statistics from this holiday season show that webrooming is growing, especially among millennials. Webrooming involves using a mobile device to compare prices, check out...

Social media is the marketing channel we all know we need but don’t know how to measure. It’s tough because it’s primary function is to increase brand awareness - which is a step early on in the buying cycle. …..but you probably already know this. So in...

As the saying goes, fail to prepare and prepare to fail. As one business year comes to an end, a new one is about to begin. To know whether your business is moving in the right direction you must measure department performance, check company profits, and...

As we are coming to the end of 2016, this is about the time most businesses audit their marketing strategy to gauge in which direction their ship has been steering. There are dozens of metrics you can measure when analyzing your SEO efforts, some being a...

In our previous article “The Benefits of Google Analytics”, we discussed how Google Analytics can be used to evaluate your website’s bounce rate, conversion process, traffic sources, and user behavior. Today, I want to cover some additional tools and reports within Google Analytics. ***For each report, simply...

Sure, this information is great, but we want you to have the latest!  Read this more recent article: 6 Steps To Improve Your SEO Reports SEO is tricky business. You may be operating a firm and have a staff of highly qualified analysts working earnestly to...