Reputation Management

You built your business from the ground up, so why wouldn’t you do your own marketing? Although sculpting an advertising campaign might not seem difficult, making a few missteps might put the final nail in your company’s coffin. Here are four marketing mistakes you should...

In the Information Age, most people look at online reviews before they decide to purchase products or services from a given company. Those reviews can convince potential customers to trust your business or scare them away. So what would your clientele think should they look...

Online case studies, reviews and testimonials are now commonplace. Countless brands use examples of their customers’ positive experiences to help advertise and market their products and services, but the approach doesn’t always work. Internet customers are increasingly sophisticated. Where a positive review or endorsement may have...

These days, if you want your brand to grow and your business to be successful, having a strong online presence is an absolute must. Contrary to popular belief, the best way to grow your company's online presence isn't always through spending big bucks on advertising;...

In 2012, Sam Fiorella was recruited for a VP of Marketing position in Toronto, and despite an impressive resume - boasting 15 years of managing major brands like Ford, AOL, and Kraft - Fiorella's interview was cut short when the interviewer realized his Klout score...

What do Kim Kardashian and Amazon founder, Jeff Bezos, have in common? Tweet This The selfie-crazed starlet who is (in)famous for her family’s reality show and the online retail conglomerate leader may seem to have nothing that links them together, but they have one significant...

Nowadays, consumers are savvy. They don’t rely as much on a company’s advertisements to find out about that company. Instead, modern consumers look at online reviews by the company’s current customers. Consumers trust reviews because they view them as more truthful. Studies show that 84% of...

Getting heard and found on Twitter has become one of the hardest things to do when it comes to social media marketing. As the Twitter world begins to expand rapidly, getting you’re your profiles seen and acquiring followers is a challenge we all face. These...

The list of companies trying to cash in on what some are still calling “Web 2.0” is only less impressive than the number of companies claiming to have figured it all out for you and packaged it up for sale. If the goal of your...

As I continue to work in the SEO industry, I keep learning more and more. Something that I hadn't really considered much in recent years is Cloaking. Cloaking is a term that is used in the SEO world as hiding the actual real page that users...

  A few years ago PageRank was a major ranking factor within the algorithm of Google search. It now is something that a lot of new business owners have probably never heard of. PageRank, first off is not named after a "web page," it actually is...

What is Facebook? If you haven't heard of Facebook yet, I would like to congratulate you on exiting your cave and welcome you to the wonderful world of the Internet. Those who have heard of Facebook already know of its growing influence on the web. Facebook...