Reputation Management

When you’re in business, you know that your reputation matters -- and that’s especially true these days of your online reputation. Leaving yourself open for customer reviews can be an anxiety-provoking feat, but the benefits of a few good reviews online are so worth the potential...

Apple’s customers wait in lines to buy new products even before the stores open. Starbucks customers carry around the amazing brand cups everywhere. Harley Davidson customers are users for life because their very identity as bikers is defined by the brand. No kidding, these consumers...

Traditionally, Santa Claus gave all little girls and boys a year-end review of their behavior. Good kids got stockings full of sweets and toys and bad kids got lumps of coal instead. Frankly, Santa was a little vague with those lumps of coal. Without a note giving...

Many consumers choose small businesses over bigger names simply because they want to support their community. Others appreciate the personalized service small businesses provide. However, if it seems as if the business is undervaluing them, these customers may not stick around. In fact, 68 percent of...

Unfortunately, trolls no longer just come out at Halloween — they are a year-round annoyance. If you have a presence on social media, you will surely have had to deal with trolls at times. Although some social media platforms are improving the way they handle...

Organizations of any size are at risk of a PR crisis. In today's world of social media connections, all it takes is a hint of wrongdoing or scandal and the story has the potential to reach millions of consumers very quickly. Sometimes it's a minor...

It seems like every time a company comes up with a new concept online, Facebook steals the idea. One of the latest in this trend is Facebook Workplace, a tool very much like Slack. Workplace uses the social media platform to bring companies all the...

Over the last five years, concern over data breaches has been growing. This comes amidst the backdrop of huge data losses by big brands which have raised more concerns over the vulnerability of small businesses. Some of the large names who have faced the consequence...

Despite the bravado and confident mentality of the business and entrepreneurial Worlds, no business is an island. Unless, of course, of course, the market can be accurately described as a very well-connected archipelago. Businesses need each other to survive; to create healthy competition; and to...