Marketing Strategy

Online marketing can be cutthroat. A large number of businesses compete for the same market share. As it turns out, this isn’t necessarily a bad thing. Marketing competition can be a winnable game, since having some stiff competition can provide excellent resources to hone your...

Investing in paid ads is grounded in visibility, brand awareness, and high-quality site traffic. But what compels search audiences to click on paid search ads? According to a recent survey from Clutch, the reasons people click on paid search advertising depend on three interconnected factors: ...

Pinterest is an important social network for a lot of people. However, despite the popularity of the site, many teams have a hard time finding the best business uses for Pinterest. This is, in part, due to the fact that Pinterest functions differently from other...

Twitter offers a highly versatile platform you can put to good use as you grow your business. Many brands have developed a strong presence on Twitter and used it to spread awareness. Like every other social media platform, Twitter has its own unique aspects. It...

Social media is a useful tool for small business owners who are trying to grow their companies. But, not all businesses on Facebook are getting the most out of this platform. Knowing the main advantages of your Facebook account and how to use them can...

How likely are you to buy from a brand you know nothing about? The same question applies to your subscribers as well. They might not be able to trust you at the first go. Drip email campaigns come to your rescue in such a scenario....

Google’s goals have changed from finding the best keyword match to giving people the results with the best relevant content. Although similar, this approach provides distinctly different results. By adding the sophistication of machine learning, Google can infer a user’s intent and go beyond keywords....

As internet searchers have become increasingly savvy about sales and marketing tactics, the digital marketing landscape has changed. Companies need more than a website and an order form to attract customers and grow its business. Effective content marketing is about creating and sharing material online...

When you’re new to Google Ads—whether you’re looking to launch your first campaign or are wondering why your first campaign or two isn’t producing results—it’s easy to make mistakes. Don’t worry, we’ve all been there. The good news is, after auditing thousands of Google Ads accounts over...

I'm going to let my nerd flag fly here for a minute. I jumped on the Marvel Cinematic Universe bandwagon around the time the first Avengers movie came out. I stayed on the bandwagon partly because my friends introduced me to these amazing characters, and...

SEO for franchise locations has unique issues and challenges for local owners. Not only are you part of a multi-owner, multi-location chain competing for traffic regionally or nationally, but you may also compete locally with other franchisees. Coordinating franchise SEO efforts between you, corporate and...

Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising and other digital media. Catering to the various needs and expectations of such a diverse set of consumers through so many...