Growth

Online marketing can be cutthroat. A large number of businesses compete for the same market share. As it turns out, this isn’t necessarily a bad thing. Marketing competition can be a winnable game, since having some stiff competition can provide excellent resources to hone your...

Investing in paid ads is grounded in visibility, brand awareness, and high-quality site traffic. But what compels search audiences to click on paid search ads? According to a recent survey from Clutch, the reasons people click on paid search advertising depend on three interconnected factors: ...

Company stories or culture videos are powerful pieces of media you can add to a marketing campaign You get to establish a connection with your audience, humanize your brand, and give it a unique voice and personality, all in the span of a single piece...

Which business doesn’t want to go from good to great or small to medium? The few that actually make early progress here discover all too soon that the path is strewn with complications at every step. Things get even trickier if you’re an agency or service...

Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising and other digital media. Catering to the various needs and expectations of such a diverse set of consumers through so many...

Is your agency bursting at the seams? That is great news! Although rapid growth can feel good, it can quickly become a pain point. Partner marketing is a practical solution. Similarly, perhaps you wish you were up to your eyeballs in clients. Whether you have more...

In recent years, mobile trends have been thrust to the forefront of app development. These days, there are apps for just about everything, from retail, to groceries, to traveling and more. If you want your product to stand out amongst the competition, you need more than a well-designed solution. You'll need to understand how to launch an app and develop a mobile strategy.

WHAT IS MOBILE STRATEGY

An effective mobile strategy aligns user needs and business goals. Also, it aligns the latest mobile technologies to create a seamless user experience. One of the most vital components of your strategic plan is focusing on users and how they interact with your product. Additionally, the app needs to:
  •   Be fast, fluid, and flexible
  •   Integrate with social media to leverage in-app advertisements and community influence
  •   Generate qualified leads and conversions for your business
The following information will help you meet these needs for your users and generate profitability for your product.

With the start of another new year, it’s natural to think about all the amazing possibilities that could arise over the next 12 months. 2019 marks an exciting time for our industry and for Boostability as a company. And we’re looking forward to all that...

Expanding your business globally is a big step forward. On one hand, taking a business globally opens endless opportunities. However, if it’s planned recklessly it can cause a lot of trouble. The business you’ve been running has grown over the time. The strategy the company implements...