Branding

Company stories or culture videos are powerful pieces of media you can add to a marketing campaign You get to establish a connection with your audience, humanize your brand, and give it a unique voice and personality, all in the span of a single piece...

Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising and other digital media. Catering to the various needs and expectations of such a diverse set of consumers through so many...

A brand is more than your name and logo. Your brand dictates how consumers perceive you when they interact with your product or service. There are many factors that influence your brand, and some of them are under your control. Your brand is your style,...

Ever since I clicked on a catchy looking article featuring Khloe Kardashian and some Gummy Hair Vitamins, Google has been retargeting me with various Kardashian-led endorsements. A much regretted click on my part. Even if you are smarter than me and avoided the Kardashian post, I’m...

Establishing strong brand visibility is a huge challenge that marketing leaders face. In fact, 35% of marketers surveyed in an Experian report rated increasing brand visibility over their competitors as one of their biggest challenges. This task can be even more difficult for online businesses. Without...

This past September I was able to attend a conference in Munich, Germany called Bits and Pretzels. The conference is meant for founders, start-up enthusiasts, investors and media, and brings in people from all over the world. Towards the beginning of the conference I found...

You don’t have to run a business that specializes in Letters to Santa or can be packaged as a holiday gift in order to get into the holiday spirit. For example, Boostability! Boostability is a marketing services business. We offer marketing fulfillment services for small...

Many consumers choose small businesses over bigger names simply because they want to support their community. Others appreciate the personalized service small businesses provide. However, if it seems as if the business is undervaluing them, these customers may not stick around. In fact, 68 percent of...

The more I read about the “latest SEO tips,” the more I feel like I’m reading about good, old-fashioned PR. Honestly, off-site SEO (link-building, content marketing, etc.) strategies sound more and more like digital PR and modern adaptations of PR strategies that have been used...