Website Performance

If small and mid-size businesses (SMBs) are to have a chance at competing online, they'll need a strong understanding of the latest technology trends and marketing best practices. You can receive all the training you need in these topics in a resource center like Boost...

Off-site SEO factors are the hardest to implement for your business, simply because you don't have full control of what happens outside of your website. Yet they also provide some of the highest ranking signals that can quickly push your website to the first page of...

When working on SEO, most businesses tend to focus on keywords and link-building and forget about everything else. While those are both certainly useful to your SEO, if your website's domain is not set up correctly for SEO, you'll set up a rocky foundation for all...

On-site SEO factors are signals on your website that influence how each page is ranked. Unlike off-site or social media SEO factors, you have almost complete control over all on-site factors. Are you optimizing your web pages the right way? You'll find out in this article. On-site...

 Implement a Mobile Friendly Configuration (Responsive Web Design, Dynamic Serving, or Separate URLs)  No Blocked Files  All Content Plays on Mobile  All Redirects are Suited for Mobile  Redirect any Mobile Only 404s  No Annoying Interstitials  Relevant Cross Links  Fast Loading  Correct Viewport Settings  Adequate...

Google Releases Possum In Penguin's Clothing September 1st Update – “Possum” Although there is little the industry knows about his update, many believe it heavily impacted local businesses. Here is what we know: The update occurred over a series of 3 days as opposed to a single day. It...

I have good news and bad news. First, the bad news. A goldfish has an attention span of 9 seconds. The average adult has an attention span of 8 seconds. Yes, goldfish have officially surpassed humans with their ability to focus. But who can blame them? Goldfish...

Let’s start with an obvious question: what is a 301 redirect? The 301 redirect permanently redirects both users and search engines to a desired webpage. It’s comparable to changing your address, where you still keep all the money or debt you may have.  Likewise, a 301...

A bear walks into a bar. The bartender asks, "What can I get you?" The bear says, "Give me a … beer." The bartender asks, "What's with the big pause?" The bear throws his arms up in the air and says, "I don’t know. I was born with...

The time somebody spends on your website influences your search engine page ranking. The bounce rate on your website measures the percentage of visitors who clicked away after they first landed on a page, and, in theory, if customers ‘click and go’, your content’s quality...