Website

Every minute, the internet gets bigger by 380 websites thanks to the ever-expanding list of website building platforms. These tools help people create websites without much technical experience. This is an attractive option for many business owners. With more and more people searching for business online,...

The mobile experience is an important consideration for any brand. More users than ever are browsing on mobile as their primary devices. We are in the mobile-first era, and a website that doesn’t cut it on phones and tablets is going to hold your brand...

Google still rules as the undisputed king of search engines. The site handles more than 35 billion queries per day from users all over the globe who are looking for everything from advice on how to handle personal relationships to finding a local coffee house....

Getting your website to Google’s first page takes persistence and an understanding of how search engine result pages, or SERPs, work. The higher your ranking, the better your visibility. This can lead to increased clicks as more people visit your page. Effective search engine optimization can...

To the uninitiated, Google can seem mysterious. It's almost like a magical, all-powerful force that guides your destiny based on your worthiness. Your fate of prosperous abundance or grim failure is in the hands of this unseen force that guards its secrets jealously and rewards...

SEO for franchise locations has unique issues and challenges for local owners. Not only are you part of a multi-owner, multi-location chain competing for traffic regionally or nationally, but you may also compete locally with other franchisees. Coordinating franchise SEO efforts between you, corporate and...

If you want to drive sales of a marketing product or service, no tool works quite as well as designing landing pages. This standalone web page serves no purpose other than to sell that single thing. It doesn’t link to other pages. It’s not a...

As marketing specialists, we know that equipping small businesses for success begins with helping them understand the basics of SEO acronyms and web lingo. SEO acronyms are basically a form of verbal shorthand that everybody uses and understands. These acronyms are essential to marketing. There are a...

Anyone who’s ever managed a Google Ads campaign knows just how complicated advertising on Google can be. Between all the keywords, bids, ad copy and landing pages, it can be hard to get everything right. Focusing on how to improve google ads campaigns is the...

Many small businesses struggle to maintain a presence online. The result is that half fold within their first five years in business. To survive, small business owners need to scale their marketing and online visibility campaigns from the very beginning. Attaining visibility can be the...