Video Marketing

Company stories or culture videos are powerful pieces of media you can add to a marketing campaign You get to establish a connection with your audience, humanize your brand, and give it a unique voice and personality, all in the span of a single piece...

If you want to drive sales of a marketing product or service, no tool works quite as well as designing landing pages. This standalone web page serves no purpose other than to sell that single thing. It doesn’t link to other pages. It’s not a...

The rapidly increasing pace of innovation has brought tremendous opportunities to improve the way people work, live and play. Thanks to technology, digital marketers are able to achieve better and more impactful results with the help of a broad scope of solution providers—making the navigation...

It’s the most wonderful time of the year, and quite easily the most stressful time of year as well if you’re a small business owner. Marketing during November and December might seem just like another thing to add to the to-do list. But marketing your...

One goal that all marketers should aspire to is improving return on investment. Strong writing, creative presentations, and beautiful videos are all great, but at the end of the day, it’s still a business. And your business needs results if you want it to grow and...

We’re all familiar with advertisements and marketing on YouTube. There’s more than one way for brands to take advantage of YouTube’s powerful video hosting platform than simply buying advertising spots before or during videos, though. YouTube is an incredible tool for meeting all types of...

You may have heard that Instagram has released a new part of their Instagram app just for streaming videos. Called IGTV, it is designed for longer videos than what you find on Instagram and is free from all other types of content. Plus, IGTV is...

Establishing strong brand visibility is a huge challenge that marketing leaders face. In fact, 35% of marketers surveyed in an Experian report rated increasing brand visibility over their competitors as one of their biggest challenges. This task can be even more difficult for online businesses. Without...

Previously, only customers could add videos to a local business listing. At the beginning of the year, some businesses started reporting that they were seeing the option to upload videos to their Google My Business accounts. Google has now announced that this feature is out...

Facebook introduced the Live feature back in 2015. Along with Snapchat and Instagram stories, Facebook Live allows brands to communicate with their followers in a more instant fashion. As users engage most readily with video content and, particularly when we’re looking at younger generations, seek...