Twitter For Business

In 2012, Sam Fiorella was recruited for a VP of Marketing position in Toronto, and despite an impressive resume - boasting 15 years of managing major brands like Ford, AOL, and Kraft - Fiorella's interview was cut short when the interviewer realized his Klout score...

You probably won't gasp in complete surprise to read that Jimmy Fallon has 22.6 million followers on Twitter - more than all his other social media profiles combined! Tweet This Let me say that again. Jimmy Fallon's personal Twitter account has more than his Facebook +...

What do Kim Kardashian and Amazon founder, Jeff Bezos, have in common? Tweet This The selfie-crazed starlet who is (in)famous for her family’s reality show and the online retail conglomerate leader may seem to have nothing that links them together, but they have one significant...

Consider the holidays a ramp up to Super Bowl season as several big-name companies compete for the most memorable holiday commercials and active holiday marketing campaigns.  Who can forget last year’s KMart Jing Bells commercial or the annual march of Clydesdale horses romping through the...

Businesses of all sizes want to find a way to streamline the effort they put into social media.  Why?  There’s one simple reason.  Regardless of your level of success, cutting costs through more effective time management is always a winning concept. I have worked with major...

Getting heard and found on Twitter has become one of the hardest things to do when it comes to social media marketing. As the Twitter world begins to expand rapidly, getting you’re your profiles seen and acquiring followers is a challenge we all face. These...

A lot of people in the SEO industry base a lot of what they do on numbers; wanting to know what kind of weight their link building strategy is going to have on their client's site, which link building tactics is going to be most...

Twitter recently acquired BackType, an analytics company, that will soon be releasing a platform for business owners and regular users. Last week they released a version for developers, which will be a lot of fun to play around with. Getting this kind of data directly from...

Today is the 8th anniversary of the death of one of my all time favorite artists, Johnny Cash. With the power of social media, and specifically Google+, fans from all over the world have come together to work on what has been deemed "The Johnny...

Millions of individuals use Twitter every day to access real-time information. They want news on their favorite products, celebrities, ideas, and companies. As businesses, we want to take advantage of this situation. We want to reach out to these millions and promote ourselves. But how...