Twitter For Business

It is easy to purchase thousands of followers for your Twitter account, and it costs little. However, in such a transaction you only receive fake accounts, which does nothing for your business. If you want to increase reach, engagement, and impressions, you need to capture real...

With a Klout score of 89/100, Donald Trump is considered one of the most influential people on social media, and owes a big part of his current Presidential election success to it. Trump has become the first ever Presidential candidate to build his popularity and voice...

Making your next tweet fit into 140 characters just got a bit easier. Twitter announced Monday that they are removing photos, videos, GIFs, polls, and Quote Tweets from counting towards your character total. However, links will still count in your 140 characters. https://twitter.com/twitter/status/777915304261193728 Current Twitter users having...

What do Barack Obama and Justin Bieber have in common? Nothing, right? One’s the president of the United States of America while the other is an adored pop music icon. While they might not share a lot in common (apart from their respective fame), they...

At one point, the symbol # replaced the word “number” or indicated a note one-half step higher in music. However, in social media, users have adopted this sign as a way of linking tweets, posts, and pictures together. If your business plans to enter the...

It’s 7:31 AM. You slowly open your eyes and shift your body toward your alarm. It’s Monday morning—back to the grind. As part of your morning ritual, you linger under the covers with your phone above your face. Without really realizing it, your thumb scrolls...

Businesses face numerous decisions every day regarding the best ways to build their online presence, structure their social media strategy, and engage with customers online. Organizations new to social media worry that a lack of social media followers will undermine their credibility, deter others from...

The audience in the Bill Graham Civic Auditorium was restless and fidgety. The 10 a.m. start time had come and gone, but Twitter’s 2015 developer conference had yet to kick off. Attendees who were live tweeting the event begged their followers for patience. They did not...

Deciding your audience is an important part of any social media profile or campaign, but knowing your audience comes long before that. Knowing your audience is the only way to answer those burning questions you have as a small business owner: Where do I start?...

George Takei’s social media profiles are considered some of the most popular sites in the entire world. And while he may not have as many followers  or post as often as other pages, he has exactly what every page and person wants: engagement. That’s why,...