Twitter For Business

At Boostability, we love to help businesses of all sizes succeed--particularly small- and medium-sized businesses with limited resources. In fact, we have a whole portion of our website attributed to sharing what we, over years of working experience and research, have learned about marketing at Boostability....

The Twitterverse is overrun with a strange mix of spammy accounts and highly-engaged users that every business should want to target. Business owners and marketers turn to Twitter to drive traffic to their websites and achieve tangible business goals, like increased sales and new marketing...

I hope everyone had a fantastic October! We had a great month when it came to rankings with fairly minimal fluctuations. There were a few important updates regarding Google this month as well. The first signs of the “Mobile First Index” were seen along with confirmation that it...

You are sitting at your computer when suddenly the air seems to get colder, the lighting a little darker and chills run up your spine. Despite the time of year, it’s not a ghost and it’s not the fact that you just realized you forgot...

Unfortunately, trolls no longer just come out at Halloween — they are a year-round annoyance. If you have a presence on social media, you will surely have had to deal with trolls at times. Although some social media platforms are improving the way they handle...

Smartphone use has become a way of life for most people. Information, news, advertising, and communication all take place using a smartphone and smartphone apps. Apps make it easy for anyone to interact with social media and their network anytime and anywhere. Mobile loyalty programs are...

Twitter has long had the problem of a gap between power users and casual users on the platform. Its new solution: a subscription service for ads. If you’ve promoted tweets in the past, you may have received an invitation to join the new Twitter ad...

Twitter is a powerful business tool that is often overlooked by small businesses. And, that's ok!  Twitter can seem very, very intimidating. However, this popular social media platform comes with tons of clickable perks and engaging conversation. Due to this, it's important to learn how...

If you have recently published an eBook, then chances are you are looking for ways to increase its exposure. And while there is an array of different methods to consider, few have the promotional capabilities of the social media platform known as Twitter. Twitter has more...

If small and mid-size businesses (SMBs) are to have a chance at competing online, they'll need a strong understanding of the latest technology trends and marketing best practices. You can receive all the training you need in these topics in a resource center like Boost...

While people have acknowledged Facebook as a platform for business and personal communication, Twitter occupies a different space in business communication and operates by its own set of rules. You need to learn how to write tweets, when to publish them for maximum visibility, how to...

Since February 1, Twitter has stopped allowing users to create and edit lead generation cards — these cards were embedded in ads to allow users to share their contact information with brands. Marketers can still view the cards, but only until March 1. This coincides...