Social Media

Smartphone use has become a way of life for most people. Information, news, advertising, and communication all take place using a smartphone and smartphone apps. Apps make it easy for anyone to interact with social media and their network anytime and anywhere. Mobile loyalty programs are...

Having a website is good for business, it's good for sharing general information about your business.  However, it's a one-sided conversation. You are not going to get much interaction. The good news is with the technology in the world today you can turn to social...

Facebook’s latest attempt to take over the Internet has led to a new video service: Facebook Watch. With videos taking precedence in newsfeeds already, this move is unsurprising. The new social platform will take video content to the next level. Content on Facebook Watch Watch will be...

Using Tumblr for business offers useful features for any company. For small businesses, they can sign up and use the platform for developing their own site. It’s a great tool to have an online presence as Google indexes Tumblr posts. Because it’s a sharing network,...

You might not be selling your products online or even trying to attract global customers, but as a small business owner, you cannot afford to ignore the importance of having a positive online presence in today’s digital world. Still, many small businesses do not understand...

Let me guess. You’ve been on Facebook for as long as you can remember, but you’re one of “those people” that hardly logs on anymore? Or you post messages but don’t really have the time to look at your News Feed? You’re not alone, and Facebook...

After several months of beta testing away from the public’s eye, Amazon released a social media platform called Amazon Spark. Spark sets up the online retailer to compete with Instagram and Pinterest. While Spark is currently available only to U.S. users on the Amazon iPhone app, it will...

Artificial intelligence (AI) surrounds us in our day-to-day lives, whether you realize it or not. Many sites use AI for business purposes such as having chat bots working as customer support representatives, the banks use it to help with lightning-fast fraud detection, video games like...

As with any other social media platform, Instagram can take your digital marketing to another level or it can be a complete waste of time. With the right strategy, any business (provided its audience is active on the platform) can find success on Instagram. Map Out...

Back in April, Facebook introduced Page video covers as an alternative to still images. Originally, the option was limited to just a few major brands — the first place users noticed a video cover was the Narcos Page from Netflix. How Facebook Video Covers Work Pages can...