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I hope everyone had a fantastic October! We had a great month when it came to rankings with fairly minimal fluctuations. There were a few important updates regarding Google this month as well. The first signs of the “Mobile First Index” were seen along with confirmation that it...

As digital marketing continues to grow in popularity, creativity is becoming more important than ever in allowing businesses to stand out amidst loads of content. The holidays are no exception to this. With holiday marketing disproportionate to the rest of the year, starting as early...

In the next couple of months you are going to be launching your holiday campaign via social media. You are excited and know that this period is one of great opportunity. The problem is that all the other companies also know this and they are...

Before the holidays start to roll around, companies everywhere start to launch their holiday campaigns. With the marketing world suddenly turning red, green, gold and blue overnight and your email inbox filled with advertising promising the best deals around, you start to wonder… Is a...

The holiday season is an exciting time for any business, as customers are actively seeking out products and services to purchase. The problem is that everyone else is also rolling out holiday promotions, meaning competition is heavy. To ensure that your campaigns stand out from...

There’s a lot of good news for the month of September! For starters, it was yet another overall positive month for Boostability SEO performance, with 26/30 days of positive rank changes. For this month’s update, I want to discuss our general ranking trend for most keywords...

Halloween marks the beginning of a busy period for any online marketer. It is a crazy and wild ride as Halloween quickly gives way to Thanksgiving, which gives way to the holiday season and Christmas. So, while other people may be lazing around on Halloween,...

You are sitting at your computer when suddenly the air seems to get colder, the lighting a little darker and chills run up your spine. Despite the time of year, it’s not a ghost and it’s not the fact that you just realized you forgot...

To prepare for the holidays, you need to know what to expect. How can you plan a marketing strategy if you are unsure how many sales you will receive or where these sales will come from? The infographic at the end of this article tells...