Social Media

Facebook has been putting several new strategies into action to prevent misinformation from spreading over the platform. One of the latest of these changes is the ability to customize images. Although the update was announced last year, it has only just now gone into play. What...

Recent changes from Twitter have all been designed to prevent spam and maintain safety on the platform. In February, Twitter announced changes to its API for this very purpose. Beginning March 23, users will no longer be able to send duplicate tweets from multiple accounts: What...

Google My Business is making life even easier for small businesses, helping them to improve their presence online. Recently, Google My Business added several tools and updated some features to further enhance usability. Adding Descriptions for the Local Panel Business owners can now add their own description...

January was a great month for Boostability. It was also very eventful for the SEO industry. This month I wanted to cover the general trend we are seeing around Google Algorithm changes. I will also cover the newest version of Google’s Search Console along with...

In a small business, every dollar and minute count. You want to make sure you are putting time and effort into tactics and strategies that get results and help achieve business objectives. As more and more customers seek out answers from the internet, and search...

You need to have the right size images on your Google+ page to show that your business is professional and authentic. Remember, many customers will learn about your business through a Google search, meaning your Google+ page may contribute to their first impression of your...

Ever since I clicked on a catchy looking article featuring Khloe Kardashian and some Gummy Hair Vitamins, Google has been retargeting me with various Kardashian-led endorsements. A much regretted click on my part. Even if you are smarter than me and avoided the Kardashian post, I’m...

Having correctly sized images on your business's Facebook page is essential in maintaining a professional, credible appearance. Often times, a potential customer's first impression of your business will come from your social media, so make sure you're making a great first impression! It's also important...

If your business uses Twitter to increase traffic, reach out to fans, or share valuable content, it can be useful to know how your tweets perform and how to further increase your reach. Online marketing is all about implementing ideas, measuring results, and constantly fine-tuning your...

Having correctly-sized images on your business's Twitter page is essential for maintaining a professional, credible appearance. Oftentimes, a potential customer's first impression of your business will come from your social media. You need to make sure you're making a great first impression! It's also important that...

The world of SEOs is rapidly changing and we looked back on the many changes SEO went through in 2017 in order to predict its future prospects for the New Year. I spoke with Arya Bina, the CEO of Kobe Digital about new trends in...

Instagram is fast becoming one of the most popular social media platforms — almost a third of adults in the U.S. who are active online now have a profile. Whereas this means that there are potentially more eyes for your content, it also means that...