Social Media

With every opportunity comes numerous challenges — and social media marketing is no exception. Although social media allows brands to reach their audiences in new ways, improve interactions, and deliver the content users want most, it can be difficult to measure the effects of your...

Having a Google local page means that when users search for your company or businesses like it, you will appear on Google Maps and in local searches. This will enable you to reach even more users. Actually, your business may already be listed. In this...

Tumblr is far from the most popular social media platform, but it is in the top 10. If a significant portion of your target audience is active on the platform, Tumblr for business may be a useful way for you to form new connections and...

With the rise of social media marketing, many business owners shifted gears and focused their efforts on producing content for Facebook, Instagram, Twitter, and other social platforms. Considering the huge volume of content that are uploaded and consumed daily, it sparked debates on whether email...

Social media influencers help brands build valuable relationships on social media platforms through word-of-mouth and referral strategies. They skip the rather blatant online advertising and link-sharing that so many social media users have learned to ignore. But not everyone with social media followers can be considered...

If you aren’t already aware of this fact, you should be: Instagram is huge. Since it began back in 2013, it’s grown by leaps and bounds, gaining one or two million users every year -- with no signs of slowing down. It has more than 800...

Instagram is undeniably influential these days.  In my experience, it is the most internationally used social media website.  Sites like Facebook don't hold as much power outside of the USA and sites like Google+ are more influential elsewhere, but at the end of the day,...

I don’t wear makeup.  At least, not really. Yet somehow the social media glam stars of the world can easily convince little old me, the non-glam type, to try out an entirely new look and sign up for the next mail-me-something box subscription as if...

Here is our latest SEO and social update: General Trend Looking over our rankings at a high level we had a fairly flat (stagnant) month. These kinds of months aren’t bad. They simply mean we didn't have any major drops or improvements. Instead, we had steady success...

The end goal of local optimization is to capture today’s consumer, who is increasingly likely to be carrying -- and searching -- for what he or she wants and needs while on the go. In order to remain competitive in today’s world, you need to...

The last few years have brought a lot of changes to the marketing game for everybody – particularly small businesses. Millennials have emerged as a significant economic force – so much so that they’re now poised to eclipse all other generations of shoppers! Mobile tech has...