Social Media

Google My Business posts enable you to announce upcoming events, show off new products and services, promote offers, and share other types of information with your audience. The posts appear as cards in the knowledge graph when someone makes a local search for your business....

With every opportunity comes numerous challenges — and social media marketing is no exception. Although social media allows brands to reach their audiences in new ways, improve interactions, and deliver the content users want most, it can be difficult to measure the effects of your...

Having a Google local page means that when users search for your company or businesses like it, you will appear on Google Maps and in local searches. This will enable you to reach even more users. Actually, your business may already be listed. In this...

Creating great content will help you engage with users and may even grow your follower count to some extent. However, it will be a struggle for you to reach anywhere close to all the users who would likely be interested in your brand without hashtags. Using...

Why social media (of any kind) works comes down to two things: authenticity and reach. Let's examine what each means exactly. Authenticity — The quality of being genuine, reliable, and/or original. Reach — A measurement of how far a conversation can go, such as the potential audience...

Tumblr is far from the most popular social media platform, but it is in the top 10. If a significant portion of your target audience is active on the platform, Tumblr for business may be a useful way for you to form new connections and...

With the rise of social media marketing, many business owners shifted gears and focused their efforts on producing content for Facebook, Instagram, Twitter, and other social platforms. Considering the huge volume of content that are uploaded and consumed daily, it sparked debates on whether email...

Social media influencers help brands build valuable relationships on social media platforms through word-of-mouth and referral strategies. They skip the rather blatant online advertising and link-sharing that so many social media users have learned to ignore. But not everyone with social media followers can be considered...

If you aren’t already aware of this fact, you should be: Instagram is huge. Since it began back in 2013, it’s grown by leaps and bounds, gaining one or two million users every year -- with no signs of slowing down. It has more than 800...

Instagram is undeniably influential these days.  In my experience, it is the most internationally used social media website.  Sites like Facebook don't hold as much power outside of the USA and sites like Google+ are more influential elsewhere, but at the end of the day,...

You've probably heard of Facebook chat or Google chat, but maybe you haven’t heard about Twitter chat, or tweet chats. Twitter chat happens when a group of Twitter users discuss a specific topic using a designated hashtag. Often, these chats have a specified time and...