Social Media

The great thing about 2018 is that there is more than one way to skin a cat when it comes to acquiring new clients online. Referrals are very good, for example — and so is social media There’s a snag, though. Just like you are...

In 2014, LinkedIn opened its publishing platform to all members, after initially only allowing a select handful of influencers to use it. Now, you can create an account and publish full-length articles on the platform for free. The question is, should you? Is publishing on LinkedIn...

It's that time again for another SEO and social update around our performance, the search and social industry, and key articles. Our overall SEO performance for the month of July remained positive. We did see one major spike in our data around the 8th of...

You may have heard that Instagram has released a new part of their Instagram app just for streaming videos. Called IGTV, it is designed for longer videos than what you find on Instagram and is free from all other types of content. Plus, IGTV is...

Reddit is a hugely popular social media platform with almost 1,700 million active monthly users. Despite this, few businesses market on the platform — and with good reason. It is difficult to enter the community as a business, as users (or redditors) are against all...

With the majority of 2018 behind us, it is important to look at where we thought we would and what has happened most recently.  Take a look at these different predictions of where we thought we would be versus where we are today in online...

I hope everyone is having a killer summer so far! We have been doing great when it comes to rankings. Here's the SEO and social update: Overall Trend June was a fairly “flat” month, meaning we didn't see any large scale rank changes. ​ We continue to see positive...

Let’s picture a business to consumer encounter online. We have Jane, who owns a clothing brand and personally monitors her Facebook business page. One day, a client posts feedback on her business page, complaining about the quality of her products. She notices that several others are...

Remember the old MasterCard commercials? That’s exactly the kind of tone I have in my head when I review Boostability’s social media accounts. “37,700 followers on @Boostability Twitter, 3,528 followers on LinkedIn, 15,100 followers on Facebook… and the cost of advertising? Priceless!” Literally!!! … Priceless. This...

May was a pretty good month for Boostability and ranking increases. We had an overall positive month with a steady trend of positive keyword movement. We also saw some abnormal fluctuation from industry trends. Read on for this month's SEO and social update. We discovered this...