Social Media

One goal that all marketers should aspire to is improving return on investment. Strong writing, creative presentations, and beautiful videos are all great, but at the end of the day, it’s still a business. And your business needs results if you want it to grow and...

You need to know how consumers will behave this holiday season. Otherwise, how will you know where to direct your marketing efforts? We’ve done the hard work for you, compiling a list of all the Christmas shopping stats that matter. Key Takeaways for Holiday Marketing  In the...

Small Business Saturday remains a relatively new concept in the retail world. But it shouldn’t be. You’ve likely heard the term that small businesses are the backbone of the U.S. economy, and are actually the biggest employers in the U.S. That’s actually true! Townsquared reports that...

The holiday season is both madness and bliss for retailers. It’s the worst time of year for your sanity, but the best time for sales. In fact, in 2017, holiday sales grew 5.5 percent over the previous year, which was the largest increase since the...

We wrote a bunch of Halloween marketing articles this year. In case you missed some of them, here’s where you can check out our favorites. Avoid These Marketing Monsters Dwelling in Your Closet Appearing on Marketing Bitz, this article is all about the scariest mistakes marketers fall...

It’s almost that time of year again where all the ghouls and goblins come out. As a business, let’s just hope they don’t make their way into your customer reviews! That is if you are getting any. One of the biggest challenges today is getting...

Why should your audience buy from your business? Your potential customers are bombarded with ads left, right, and center. You need to give them a reason to pay attention to your brand. That’s where storytelling comes in. People have communicated through stories for thousands of years....

How can you make enough content to consistently maintain a presence across multiple platforms? Utilizing the various social media channels enables you to exponentially increase your reach. Customers expect to find your brand on multiple social platforms, and if they don’t, they will question your credibility....

It wasn’t long after Snapchat’s debut in 2011 before a few innovative brands leaped on board and found ways to make the platform part of their marketing strategy. Those brands quickly transformed Snapchat from an app that was purely a social toy into an important marketing...

For years, marketers and salespeople have talked about “The Rule of 7” which states that people need to hear a brand’s marketing message seven times before they’ll make a move to purchase your product or service. But the truth is, social media has really changed the...