Social Media

Whether you’re celebrating or secretly dreading it, the final days of 2018 are upon us. That means it’s time to run some year-end social reports to find out whether your social media marketing strategy is winning--or struggling. There’s one big indicator, however, of whether or not...

We wrote many articles this year, covering a wide range of topics. Some, though, stand out as the most important. These pillar topics reflect significant trends and changes in marketing in 2018. Plus, many will likely continue to play a role in digital marketing over...

It’s the most wonderful time of the year, and quite easily the most stressful time of year as well if you’re a small business owner. Marketing during November and December might seem just like another thing to add to the to-do list. But marketing your...

One goal that all marketers should aspire to is improving return on investment. Strong writing, creative presentations, and beautiful videos are all great, but at the end of the day, it’s still a business. And your business needs results if you want it to grow and...

You need to know how consumers will behave this holiday season. Otherwise, how will you know where to direct your marketing efforts? We’ve done the hard work for you, compiling a list of all the Christmas shopping stats that matter. Key Takeaways for Holiday Marketing  In the...

Small Business Saturday remains a relatively new concept in the retail world. But it shouldn’t be. You’ve likely heard the term that small businesses are the backbone of the U.S. economy, and are actually the biggest employers in the U.S. That’s actually true! Townsquared reports that...

The holiday season is both madness and bliss for retailers. It’s the worst time of year for your sanity, but the best time for sales. In fact, in 2017, holiday sales grew 5.5 percent over the previous year, which was the largest increase since the...

We wrote a bunch of Halloween marketing articles this year. In case you missed some of them, here’s where you can check out our favorites. Avoid These Marketing Monsters Dwelling in Your Closet Appearing on Marketing Bitz, this article is all about the scariest mistakes marketers fall...

It’s almost that time of year again where all the ghouls and goblins come out. As a business, let’s just hope they don’t make their way into your customer reviews! That is if you are getting any. One of the biggest challenges today is getting...

Why should your audience buy from your business? Your potential customers are bombarded with ads left, right, and center. You need to give them a reason to pay attention to your brand. That’s where storytelling comes in. People have communicated through stories for thousands of years....