Snapchat for Business

How can you make enough content to consistently maintain a presence across multiple platforms? Utilizing the various social media channels enables you to exponentially increase your reach. Customers expect to find your brand on multiple social platforms, and if they don’t, they will question your credibility....

Snapchat has 188 million daily active users as of 2018. Launched in 2011, the platform has since become the most popular social photo sharing and messaging app in the world. Further, 84% of users are under the age of 34. Being so, if your business targets...

It wasn’t long after Snapchat’s debut in 2011 before a few innovative brands leaped on board and found ways to make the platform part of their marketing strategy. Those brands quickly transformed Snapchat from an app that was purely a social toy into an important marketing...

With every opportunity comes numerous challenges — and social media marketing is no exception. Although social media allows brands to reach their audiences in new ways, improve interactions, and deliver the content users want most, it can be difficult to measure the effects of your...

I don’t wear makeup.  At least, not really. Yet somehow the social media glam stars of the world can easily convince little old me, the non-glam type, to try out an entirely new look and sign up for the next mail-me-something box subscription as if...

By now, everyone is used to seeing ads that match their online behavior. Facebook is now going to take this step further, targeting users according to what brick-and-mortar stores they visit. Currently, the feature is still in the testing phase, but you can expect to...

If small and mid-size businesses (SMBs) are to have a chance at competing online, they'll need a strong understanding of the latest technology trends and marketing best practices. You can receive all the training you need in these topics in a resource center like Boost...

To measure the success of your videos, you need to turn to different metrics than those you use for text content. To make matters worse, each social network uses its own criteria for what it counts as a view, and each offer different features. For...

It’s no secret that Facebook wants to be the default social media platform for everyone. With Snapchat’s growing success (the company recently went public), the only option for Facebook was to copy the Snapchat concept for itself. Thus, Messenger Day, Instagram Stories, WhatsApp Status, and...

Social media has become an inevitable part of people's lives. For brands and businesses looking to leverage themselves online, social media is one of the fastest avenues to reach a wide audience in a short period of time. Snapchat, in particular, is a hugely successful and...