Mobile Optimization

When we think of SEO, it’s often in a narrow way. Of course, you want your website to have high search engine rankings. But it’s not just your site you should have concerns about. If you sell products through an Amazon page, you want that...

In 2019, properly optimized and meaningful content remains one of the top SEO requirements for websites to dominate SERPs. But in the B2B sector, criteria for "optimized" and "meaningful" vary. B2B SEO is about reaching professionals via search engines. To convince Google that your content is...

The mobile experience is an important consideration for any brand. More users than ever are browsing on mobile as their primary devices. We are in the mobile-first era, and a website that doesn’t cut it on phones and tablets is going to hold your brand...

In April 2019, Boostability was asked to be part of the joint Lindon-Pleasant Grove Chamber of Commerce marketing panel, which was held in Utah County. This monthly panel was designed to help local small businesses have a better understanding of their marketing options and how...

Google still rules as the undisputed king of search engines. The site handles more than 35 billion queries per day from users all over the globe who are looking for everything from advice on how to handle personal relationships to finding a local coffee house....

If you want to drive sales of a marketing product or service, no tool works quite as well as designing landing pages. This standalone web page serves no purpose other than to sell that single thing. It doesn’t link to other pages. It’s not a...

As marketing specialists, we know that equipping small businesses for success begins with helping them understand the basics of SEO acronyms and web lingo. SEO acronyms are basically a form of verbal shorthand that everybody uses and understands. These acronyms are essential to marketing. There are a...

Hopefully, your 2019 is off to a great start. Let's look at what's new in SEO in February so far. In the first two months of the year, organic search has continued to evolve as we would expect, with several minor updates and just a...

Many digital marketers see trouble ahead, especially when it comes to gaining traction with search results. What do you see when you search online?   A recent Clutch survey found that only 44% of online businesses used SEO as part of their marketing budget in 2018. Nearly...

In recent years, mobile trends have been thrust to the forefront of app development. These days, there are apps for just about everything, from retail, to groceries, to traveling and more. If you want your product to stand out amongst the competition, you need more than a well-designed solution. You'll need to understand how to launch an app and develop a mobile strategy.

WHAT IS MOBILE STRATEGY

An effective mobile strategy aligns user needs and business goals. Also, it aligns the latest mobile technologies to create a seamless user experience. One of the most vital components of your strategic plan is focusing on users and how they interact with your product. Additionally, the app needs to:
  •   Be fast, fluid, and flexible
  •   Integrate with social media to leverage in-app advertisements and community influence
  •   Generate qualified leads and conversions for your business
The following information will help you meet these needs for your users and generate profitability for your product.

Marketing objectives in 2019 need to ensure advertising models do not become obsolete. This can be the case with the introduction of ad blocking technology. Be proactive and adapt, adjust your marketing budget for 2019 to encompass new SEO standards, content sharing, and algorithm changes. Adapt...

Many small businesses struggle to maintain a presence online. The result is that half fold within their first five years in business. To survive, small business owners need to scale their marketing and online visibility campaigns from the very beginning. Attaining visibility can be the...