Link Building

In 2019, properly optimized and meaningful content remains one of the top SEO requirements for websites to dominate SERPs. But in the B2B sector, criteria for "optimized" and "meaningful" vary. B2B SEO is about reaching professionals via search engines. To convince Google that your content is...

In April 2019, Boostability was asked to be part of the joint Lindon-Pleasant Grove Chamber of Commerce marketing panel, which was held in Utah County. This monthly panel was designed to help local small businesses have a better understanding of their marketing options and how...

To the uninitiated, Google can seem mysterious. It's almost like a magical, all-powerful force that guides your destiny based on your worthiness. Your fate of prosperous abundance or grim failure is in the hands of this unseen force that guards its secrets jealously and rewards...

Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising and other digital media. Catering to the various needs and expectations of such a diverse set of consumers through so many...

Hopefully, your 2019 is off to a great start. Let's look at what's new in SEO in February so far. In the first two months of the year, organic search has continued to evolve as we would expect, with several minor updates and just a...

Marketing objectives in 2019 need to ensure advertising models do not become obsolete. This can be the case with the introduction of ad blocking technology. Be proactive and adapt, adjust your marketing budget for 2019 to encompass new SEO standards, content sharing, and algorithm changes. Adapt...

Many small businesses struggle to maintain a presence online. The result is that half fold within their first five years in business. To survive, small business owners need to scale their marketing and online visibility campaigns from the very beginning. Attaining visibility can be the...

When it comes to SEO, you have two options: trick or treat. By tricks, we mean black-hat tactics, which bring excellent results — for a short while. Then, when Google catches you, your entire site is penalized. By treats, we mean white hat SEO tactics...

I get it - you want backlinks because backlinks are awesome. They arm your website with much-needed “link juice” that gives you more credibility with Google, and which helps you climb the SERPs. Backlinks are also a great way to drive more traffic. One snag: PBNs....

May was a pretty good month for Boostability and ranking increases. We had an overall positive month with a steady trend of positive keyword movement. We also saw some abnormal fluctuation from industry trends. Read on for this month's SEO and social update. We discovered this...

You would think that after decades of existence, search engine optimization would be close to perfection by now. Of course, it isn’t. If anything, SEO is an ever-evolving field. What could be true and effective in the beginning could be nothing more than a myth...