Keywords

When it comes to SEO, you have two options: trick or treat. By tricks, we mean black-hat tactics, which bring excellent results — for a short while. Then, when Google catches you, your entire site is penalized. By treats, we mean white hat SEO tactics...

Do your SEO strategies fail to attract traffic like they used to? Perhaps you've slipped down the SERP, and you can't work out why? SEO trends have changed, and the last few years has seen some of the most significant shifts in the way that search...

It's that time again for another SEO and social update around our performance, the search and social industry, and key articles. Our overall SEO performance for the month of July remained positive. We did see one major spike in our data around the 8th of...

As a digital marketing agency, it is extra challenging for you to generate leads, as your competition is businesses with expertise in lead generation. The good news: there are prospects out there looking for an agency like yours. All you need to do is ensure...

At Boostability, we love to help businesses of all sizes succeed--particularly small- and medium-sized businesses with limited resources. In fact, we have a whole portion of our website attributed to sharing what we, over years of working experience and research, have learned about marketing at Boostability....

December was an overall positive month for rankings. We also had some big news about a confirmed Google algorithm update. All of this, along with the usual holiday and year-end wrap-up heading into 2018 certainly kept us busy and thankful for the year we had....

If one were to attempt to write the history of search engine optimization, it would result in something a bit abstract and obscure. There are dates of the birth of the internet and the use of certain search engines. But, there is no one moment...

If you needed to make drastic alterations to your SEO strategy in 2017, you were not alone. This year, we saw many changes that impacted every aspect of search. 1. Mobile Emphasis Due to the ever growing number of users on mobile devices, Google decided to make...

A couple years ago I got some advice that led to me starting a bit of an unusual habit. Every night, after I’ve plugged in my smartphone and before I start dreaming of sugarplums, I lay in bed and ask myself two questions. (If I...

If there’s anything you already know about SEO is that it isn’t rocket science. Rocket science is probably easier -- at least when it comes to predicting the results ahead of time. While you can’t stop working on your fundamental SEO strategies, you have to take...

In July we followed our typical trend of mostly positive movement. We saw consistent downward movement in our average ranking (which is what we want to see, because it shows the rank is getting closer to #1). We did see a few spikes which are...