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I first got into SEO back in 2009. In SEO years, that makes me pretty old. During that time, I’ve had a strong interest in the local landscape, including local changes and updates and the impact they had on local businesses. In 2013, local results started...

What is the “Fred” Google Update Anyways? There has been a ton of movement within Google SERPs (Search Engine Result Pages) lately. We have seen dramatic ranking changes that are practically reversed, seemingly overnight, with little to no information or confirmation coming from Google themselves. That...

If you’ve made it to this blog post, you are at least interested in and understand the general idea behind Google Analytics. This basic post will show you how to install Google Analytics and why it is important to do so. In future posts, we...

Throughout January, we saw a lot of dramatic shifts within the Search Engine Result Pages (SERPs). In particular, we saw very fluid movement within our keyword rankings. Keyword rankings can be defined as search engine rankings based on the particular keyword being searched.  Search engine...

December was a fairly busy month in the world of SEO with many trying to finish last minute task for projects before the holidays. During the month there was much discussion and feedback from various webmasters regarding some sort of update on December 15th. We saw a similar...

Map Maker has suffered many problems with spam since it was introduced in June, 2008. It was even shut down temporarily in May, 2015, for racism. Google has finally decided it is unable to cope with the incidents that plague the service.  It has announced...

Two months after the release of Google Possum, a study from BrightLocal provides insight into how the algorithm update is impacting search results. The data show that 64 per cent of local search engine results differ from before the update. Despite this Possum is receiving very...

The past few months have seen many changes to Google Tag Manager. This week, Google announced yet more. The biggest change is the support of Accelerated Mobile Pages in Tag Manager. Accelerated Mobile Pages What Is Accelerated Mobile Pages? Accelerated Mobile Pages (AMP) is an open-source initiative designed...

Google Releases Possum In Penguin's Clothing September 1st Update – “Possum” Although there is little the industry knows about his update, many believe it heavily impacted local businesses. Here is what we know: The update occurred over a series of 3 days as opposed to a single day. It...

What is online visibility and why does your business need it? Online visibility is all about making it easy for potential customers to find you online. Having a website and a blog—even one you continuously update—isn’t enough to keep you visible within search engines. In...