Google

At Boostability, we love to help businesses of all sizes succeed--particularly small- and medium-sized businesses with limited resources. In fact, we have a whole portion of our website attributed to sharing what we, over years of working experience and research, have learned about marketing at Boostability....

In our original starter guide to Google Analytics, we covered what Google Analytics is, what you can use it for, and how to sign up. Since then, ever more website owners have started using Google Analytics to gather valuable information about their visitors. The best...

December was an overall positive month for rankings. We also had some big news about a confirmed Google algorithm update. All of this, along with the usual holiday and year-end wrap-up heading into 2018 certainly kept us busy and thankful for the year we had....

If one were to attempt to write the history of search engine optimization, it would result in something a bit abstract and obscure. There are dates of the birth of the internet and the use of certain search engines. But, there is no one moment...

If you needed to make drastic alterations to your SEO strategy in 2017, you were not alone. This year, we saw many changes that impacted every aspect of search. 1. Mobile Emphasis Due to the ever growing number of users on mobile devices, Google decided to make...

I hope everyone had a fantastic October! We had a great month when it came to rankings with fairly minimal fluctuations. There were a few important updates regarding Google this month as well. The first signs of the “Mobile First Index” were seen along with confirmation that it...

Every year, Google releases new offerings that make our lives better. While we are grateful for Google updates in 2017, other releases, particularly algorithm updates, can make our lives harder, especially when we need to meet stricter quality standards. However, in the end, they make...

A couple years ago I got some advice that led to me starting a bit of an unusual habit. Every night, after I’ve plugged in my smartphone and before I start dreaming of sugarplums, I lay in bed and ask myself two questions. (If I...

June was an eventful month for updates and SEO news. First off, SMX Advanced was held, which is a conference where advanced SEO tactics and news are shared. We also saw some Google algorithm updates. Lastly we completed a few tests for new products. Here’s an...

May was an eventful month for us. There was a Google algorithm update, a major industry report was released, and Boostability’s SEO trends remained positive. Here’s an overview of the highlights: Google Algorithm Update The big news this month is that Google released a major algorithm update on...

Google uses many different ranking factors to produce the results you see on a Google results page. We’ve put together a useful infographic to help keep all of these ranking factors straight. This infographic is not an exhaustive list of ranking factors. In fact, no exhaustive...

There was no Local Search Ranking Survey in 2016, meaning the results for this year are more important than ever. Before turning to the results for this year and comparing them to 2015, it is necessary to understand why these findings matter to you. Why Does...