Google

Marketing objectives in 2019 need to ensure advertising models do not become obsolete. This can be the case with the introduction of ad blocking technology. Be proactive and adapt, adjust your marketing budget for 2019 to encompass new SEO standards, content sharing, and algorithm changes. Adapt...

This holiday season, online shoppers are expected to spend almost $120 billion. Even though Black Friday has come and gone, the holiday season remains a massive opportunity for online retailers. After all, up to 40% of holiday shopping takes place in the last 10 days before...

When it comes to SEO, you have two options: trick or treat. By tricks, we mean black-hat tactics, which bring excellent results — for a short while. Then, when Google catches you, your entire site is penalized. By treats, we mean white hat SEO tactics...

It's that time again for another SEO and social update around our performance, the search and social industry, and key articles. Our overall SEO performance for the month of July remained positive. We did see one major spike in our data around the 8th of...

For decades, local brick-and-mortar businesses relied on word-of-mouth, foot traffic, and local advertising to draw in customers. Even with the Internet, it was still easier to work with people you knew and to trust recommendations from friends. But once we all started carrying smartphones in our...

Every day, users turn to Google to search for information. If you’re using SEO, your website and blog posts already appear in searches. By adding Google My Business to the mix, you can reach even more users in more ways. To make the most of the...

General Trend March has been the best month for Boostability in terms of rank gains this year. This is mostly thanks to a large Google algorithm update. Below we will go more into depth on the update and what we suspect has changed. I will also...

Google is constantly making changes to its algorithm, each of which is designed to improve search results. In a single year alone, Google makes between 500 and 600 updates to its algorithm. Many of these are minor, but occasionally there comes a more significant change....

You’ve heard a lot about customer retention strategies. How to analyze what pages your customers bounce off your website, to knowing how to keep them on your site, and building the right customer service team to help boost repeat custom. But what exactly is customer...

You need to have the right size images on your Google+ page to show that your business is professional and authentic. Remember, many customers will learn about your business through a Google search, meaning your Google+ page may contribute to their first impression of your...

Ranking on Google can be a very difficult and time-consuming endeavor. Sometimes it’s hard knowing where to start and where do go next. What steps do business owners need to take to progress and see improvement with their keyword rankings? One of the first steps I...