Search Traffic

In 2019, properly optimized and meaningful content remains one of the top SEO requirements for websites to dominate SERPs. But in the B2B sector, criteria for "optimized" and "meaningful" vary. B2B SEO is about reaching professionals via search engines. To convince Google that your content is...

The mobile experience is an important consideration for any brand. More users than ever are browsing on mobile as their primary devices. We are in the mobile-first era, and a website that doesn’t cut it on phones and tablets is going to hold your brand...

Google still rules as the undisputed king of search engines. The site handles more than 35 billion queries per day from users all over the globe who are looking for everything from advice on how to handle personal relationships to finding a local coffee house....

To the uninitiated, Google can seem mysterious. It's almost like a magical, all-powerful force that guides your destiny based on your worthiness. Your fate of prosperous abundance or grim failure is in the hands of this unseen force that guards its secrets jealously and rewards...

Many digital marketers see trouble ahead, especially when it comes to gaining traction with search results. What do you see when you search online?   A recent Clutch survey found that only 44% of online businesses used SEO as part of their marketing budget in 2018. Nearly...

You need to know how consumers will behave this holiday season. Otherwise, how will you know where to direct your marketing efforts? We’ve done the hard work for you, compiling a list of all the Christmas shopping stats that matter. Key Takeaways for Holiday Marketing  In the...

May was a pretty good month for Boostability and ranking increases. We had an overall positive month with a steady trend of positive keyword movement. We also saw some abnormal fluctuation from industry trends. Read on for this month's SEO and social update. We discovered this...

Every day, users turn to Google to search for information. If you’re using SEO, your website and blog posts already appear in searches. By adding Google My Business to the mix, you can reach even more users in more ways. To make the most of the...

This has been a pretty hot topic around the office lately. One big question that people ask is, “How do local (map) rankings help or affect organic rankings, and vice-versa?” It's a great question. In general, they act independently. Local rankings take physical location into account as the...

If one were to attempt to write the history of search engine optimization, it would result in something a bit abstract and obscure. There are dates of the birth of the internet and the use of certain search engines. But, there is no one moment...