SEO

Every minute, the internet gets bigger by 380 websites thanks to the ever-expanding list of website building platforms. These tools help people create websites without much technical experience. This is an attractive option for many business owners. With more and more people searching for business online,...

Online marketing can be cutthroat. A large number of businesses compete for the same market share. As it turns out, this isn’t necessarily a bad thing. Marketing competition can be a winnable game, since having some stiff competition can provide excellent resources to hone your...

Trying to make an impact on YouTube is no small feat. YouTube SEO can be a challenge, since the web’s biggest video platform sees approximately 500 hours of content uploaded per minute. That’s a lot of competition. So how do you stand out from the billions...

Google repeatedly says that social signals don’t determine ranking. In response, some companies make the mistake of thinking their social media presence doesn’t matter that much. This incorrect idea can lead companies to miss out on huge chances for visibility and website traffic. Google’s algorithms...

When we think of SEO, it’s often in a narrow way. Of course, you want your website to have high search engine rankings. But it’s not just your site you should have concerns about. If you sell products through an Amazon page, you want that...

When it comes to search engine optimization, Google is the King of Visibility. For many companies, SEO campaigns are not acknowledged as successful unless Google agrees. This means a web page or blog should appear within the first few pages of results for a relevant...

In 2019, properly optimized and meaningful content remains one of the top SEO requirements for websites to dominate SERPs. But in the B2B sector, criteria for "optimized" and "meaningful" vary. B2B SEO is about reaching professionals via search engines. To convince Google that your content is...

The mobile experience is an important consideration for any brand. More users than ever are browsing on mobile as their primary devices. We are in the mobile-first era, and a website that doesn’t cut it on phones and tablets is going to hold your brand...

Investing in paid ads is grounded in visibility, brand awareness, and high-quality site traffic. But what compels search audiences to click on paid search ads? According to a recent survey from Clutch, the reasons people click on paid search advertising depend on three interconnected factors: ...

Today, Google is the acknowledged leader in internet searches. Digital marketers and creators of SEO content tend to focus on working with Google's algorithms to increase ranking. Because Bing and Yahoo do not have the same prominence, many question whether it is worthwhile to be...

In April 2019, Boostability was asked to be part of the joint Lindon-Pleasant Grove Chamber of Commerce marketing panel, which was held in Utah County. This monthly panel was designed to help local small businesses have a better understanding of their marketing options and how...

Google makes hundreds of changes to its algorithm every year. In most cases, they are minor tweaks that fix issues or streamline processes. However, there are a few significant broad core algorithm changes that affect entire industries and market segments worldwide, such as the EAT...