SEO

I recently finished the book 100 Things Every Designer Needs to Know About People by Susan Weinschenk, Ph.D and decided to write a TL:DR version of it, highlighting the information that stood out to me and that can be easily applied to web design. With no...

In 2019, properly optimized and meaningful content remains one of the top SEO requirements for websites to dominate SERPs. But in the B2B sector, criteria for "optimized" and "meaningful" vary. B2B SEO is about reaching professionals via search engines. To convince Google that your content is...

The mobile experience is an important consideration for any brand. More users than ever are browsing on mobile as their primary devices. We are in the mobile-first era, and a website that doesn’t cut it on phones and tablets is going to hold your brand...

Investing in paid ads is grounded in visibility, brand awareness, and high-quality site traffic. But what compels search audiences to click on paid search ads? According to a recent survey from Clutch, the reasons people click on paid search advertising depend on three interconnected factors: ...

Today, Google is the acknowledged leader in internet searches. Digital marketers and creators of SEO content tend to focus on working with Google's algorithms to increase ranking. Because Bing and Yahoo do not have the same prominence, many question whether it is worthwhile to be...

Google makes hundreds of changes to its algorithm every year. In most cases, they are minor tweaks that fix issues or streamline processes. However, there are a few significant broad core algorithm changes that affect entire industries and market segments worldwide, such as the EAT...

Google’s goals have changed from finding the best keyword match to giving people the results with the best relevant content. Although similar, this approach provides distinctly different results. By adding the sophistication of machine learning, Google can infer a user’s intent and go beyond keywords....

As internet searchers have become increasingly savvy about sales and marketing tactics, the digital marketing landscape has changed. Companies need more than a website and an order form to attract customers and grow its business. Effective content marketing is about creating and sharing material online...

When you’re new to Google Ads—whether you’re looking to launch your first campaign or are wondering why your first campaign or two isn’t producing results—it’s easy to make mistakes. Don’t worry, we’ve all been there. The good news is, after auditing thousands of Google Ads accounts over...

Google still rules as the undisputed king of search engines. The site handles more than 35 billion queries per day from users all over the globe who are looking for everything from advice on how to handle personal relationships to finding a local coffee house....

One of the most important (and often overlooked) aspects of successful ecommerce sales and revenue is good quality product data. Plenty of businesses pay attention to the appearance of their online store and focus on driving traffic there. However, if a store owner is also selling...