SEO

This holiday season, online shoppers are expected to spend almost $120 billion. Even though Black Friday has come and gone, the holiday season remains a massive opportunity for online retailers. After all, up to 40% of holiday shopping takes place in the last 10 days before...

Watch this Booster Seat episode for more updates on this topic! Having managed SEO for hundreds of websites, I’ve realized there are many reasons to ask: “How often is Google crawling my site?” When deciding how often to make changes, some website owners try to look...

There is no doubt that search engine optimization (SEO) is important for every business that has an online presence. SEO takes up a significant portion of the marketing budget for many organizations and companies. Your website builds a strong ranking over a number of years...

You need to know how consumers will behave this holiday season. Otherwise, how will you know where to direct your marketing efforts? We’ve done the hard work for you, compiling a list of all the Christmas shopping stats that matter. Key Takeaways for Holiday Marketing  In the...

Small businesses are most in need of digital marketing support — they tend to have limited resources and face heavy competition. At Boostability, we have made it our mission to take care of small businesses by providing them with the services they need at prices...

Rankings had a crazy month during September with a lot of changes happening. Some changes were not anticipated, but others we’ve seen slowly roll out over the past few months as we'll discuss in this SEO update. Here's the SEO update for the month: To start, we...

Small and midsize businesses (SMBs) of all types should have a presence on Google My Business. By setting up an account on Google My Business, when someone searches for your company, a box will appear along with the search results. This box contains all the...

When it comes to SEO, you have two options: trick or treat. By tricks, we mean black-hat tactics, which bring excellent results — for a short while. Then, when Google catches you, your entire site is penalized. By treats, we mean white hat SEO tactics...

This month with our general trends we had a slight decline. In looking over our data, there could be a handful of reasons: customer churn, keyword changes, and algorithm changes. Here's the SEO Update for September:     From an algorithm perspective, Google released an update called ‘Medic’,...

Knowing how your website is performing is absolutely mission critical for any business online – which is why Google Analytics is such an important tool for marketers and small business owners. The problem is, it can get pretty overwhelming. GA collects a lot of data and...

Do your SEO strategies fail to attract traffic like they used to? Perhaps you've slipped down the SERP, and you can't work out why? SEO trends have changed, and the last few years has seen some of the most significant shifts in the way that search...

I get it - you want backlinks because backlinks are awesome. They arm your website with much-needed “link juice” that gives you more credibility with Google, and which helps you climb the SERPs. Backlinks are also a great way to drive more traffic. One snag: PBNs....