Local Online Marketing

SLC | SEM: What Works & What Doesn't in 2014 SLC | SEM put on a great event today at the Adobe building in Lehi, Utah.  Boostability was proud to have 30 eager-to-learn employees there to see what Search Engine Land's Elisabeth Osmeloski had to say...

Most businesses that want to be successful in this technology-laden world have hired an online marketing company. Yes, having a spiffy new website or a really catchy tagline may help your business survive, but it’s really the practices of online marketing that will help your...

Matt Cutts, the head of Google’s Webspam team, recently tweeted a confirmation that, on February 6, 2014, Google released an update to their Page Layout Algorithm. This algorithm was originally released back on January 19, 2012, and another confirmed update on October 9, 2012 makes...

With Thanksgiving now past and Christmas rapidly approaching, the time to start promoting your business online was yesterday. Though your current holiday sales and marketing campaigns are still important, it’s time to start focusing on your plans for next year. From website optimization to charitable...

Why are long-tail keywords important if they don’t have much search volume? There is a question I get from clients over and over again: why should I go after a long-tail keyword? If they don’t have much search volume, why is it worth it? We all...

When SEO was still learning to walk back in the 90s, the average webpage contained around 75 words of content. Now, top-ranking pages consistently top the 1,000 word mark--and they seem to be getting longer! Hearing this, webmasters surely wonder, "Do I have to write...

One of the most common questions we hear from website owners who are considering SEO services is “How do I know if I’ve been penalized by Google?”  Thanks to a new feature in Google Webmaster Tools this question has now become a lot easier to...

It’s the final countdown. We are two days away from the return of the much-loved and gone-too-soon series, Arrested Development. Of course, this means that many of us at Boostability, myself included, have been binge watching the first three seasons so the running jokes are...

Remember how fun treasure hunts were as a kid? Remember how fun finding the stuff you need on the Internet is? (The answer to both those questions is YES!, in case you were wondering). A good website is the treasure of the online community, whether...

Let’s face it: you, like everyone else in the world of business and marketing, want your site to become more important in the eyes of the all-mighty Google. There isn’t a magic formula that reveals exactly what search engines are looking for, but in the...

When you type your keyword into a search engine and Google displays your site’s homepage in the top results, it’s a good moment. You’ve successfully mastered the techniques for pleasing Google’s crawling robots, and your site now shows up as one of the chosen. But...