Local Online Marketing

Hey there Boosters! It has been almost two months since Penguin 3.0 started rolling out, and it seems like a great time to review this historic update and provide a summary of what has occurred. Review of the Penguin Algorithm Update: First, let’s quickly review what the...

Customer Importance When it comes to SEO, we know that improving a company’s online presence is a long-term investment. It isn’t always easy to have patience with a campaign, especially in competitive markets. Tweet This That is why it is essential we understand customer importance and...

Whatever your official title, you have to fulfill countless roles when you’re a business owner. Administrator, project manager, salesperson, bookkeeper, human resource representative—you perform all these parts on a daily basis. They are essential to your business success, but one of your most important roles...

Business owners peruse the internet, coming across web page after web page of regurgitated information boasting buzzwords like creative content and quality leads without any real explanation as to what these words mean to them, or better yet, how to buzz through these buzzwords with...

You may think you’re too busy to even think about including SEO into your marketing plan, let alone create an SEO plan from scratch. The truth is that mapping out your SEO is an easy task that you can do in just 15 minutes. That’s...

Lead generation is a different process than closing a sale. The ability to find new potential customers for your business is invaluable to keep your business running, but it’s difficult to ensure you’re doing it properly. You could also outsource to a lead generation company...

Website Ranking Trends and Fluctuation When reviewing organic success it is paramount to pair rankings and analytics together. This is more crucial than ever given the intelligence of search engines now days. With over 2.5 quintillion (1018) bytes of data produced daily. There has never been...

Q: How are we ranking? If you’re a business owner who’s asked your marketing director this question, you already know the importance of pagerank. If you’ve only just created an online presence, now’s the time for improving your search engine results and building your pagerank, particularly...

Most people understand that using plagiarized content on their websites isn’t the most honest practice. These people also know that Google, Bing, and other search engines are constantly combing the web for the best and most original web pages to rank on the first page...

Semantic search sounds like a foreign language, I know. It’s not.  It’s a big word to describe a pretty simple concept.  Semantic search is the reason you get pretty decent search results when you type “bad hair day.” Instead of taking you just to pre-teen forums...

It seems as though whenever there is a major update from Google we have a rise of SEOs in the industry discussing the casualties of impacted websites.  Wouldn’t it be nice if there were a way to predict when an update would occur and what...