Local Online Marketing

If small and mid-size businesses (SMBs) are to have a chance at competing online, they'll need a strong understanding of the latest technology trends and marketing best practices. You can receive all the training you need in these topics in a resource center like Boost...

Are you a local business that provides services to multiple locations? If so, then you already know how optimizing your website for SEO can be quite tricky. To improve local search results, most companies set up supplementary webpages for each location they serve. Unfortunately, the practice...

A Wonderfully Organized World Wide Web (Thanks Google) Whether you’re pro-Google or not, it’s hard to deny that Google has changed the world we live in for the better. How? Simply put, Google has organized the World Wide Web and made it searchable.  Think about it:...

  Having attended the SMX Advanced Conference in Seattle, Washington during the first week of June, I came home with some great insights into the current and future state of local search marketing. Here are a few of the key takeaways from the advanced search conference...

I know it’s only June, but I just checked out Google’s new “My Account” and now the song “Santa Clause Is Coming to Town” is stuck in my head. Except that Google has already been to town—and they know if I’ve been sleeping or awake...

Chances are, you heard about “Mobilegeddon,” the much-anticipated update to Google’s algorithm that took effect on April 21. Even though the update hasn’t shown itself to be nearly as earth shattering as its nickname implies, making your site mobile-friendly is still an extremely important initiative...

Let’s face it: whenever you need something, you search for it online. We used to go to the department store to try on running shoes. Now we’re logging on to Zappos and taking advantage of their no-questions-asked return policy if something goes wrong. We used to ask...

For small and medium-sized businesses, having a robust website is a great way to reach new markets. However, you want potential customers to find your website. Most people who enter a search term in a search engine only look at the first page of results....

The new year is the perfect time to recommit to marketing your local business and expanding your reach in order to bring in more customers, sales, and revenue. The following marketing tips are very easy to implement and add up for huge impact--so make a...

Hopefully you get to step away from your desk for a much-deserved little break this holiday season and spend some time with family and friends. However, just because it is the holiday season doesn’t mean that your business and the business world stops. In fact, quite...