Local Online Marketing

Marketing is exciting. It’s a great way to promote your business and drive new leads and sales. However, amidst all of that excitement, it’s important to remember that even the best marketing campaign will fail if you aren’t targeting the right market. Fortunately, if you take the...

Your website is important to you and, naturally, you want it to succeed. When you’re operating a website, you need it to reach its full potential by achieving a goal—whether that be monetary, informational, or cathartic. Regardless of your site’s focus, there is no better...

With every opportunity comes numerous challenges — and social media marketing is no exception. Although social media allows brands to reach their audiences in new ways, improve interactions, and deliver the content users want most, it can be difficult to measure the effects of your...

This has been a pretty hot topic around the office lately. One big question that people ask is, “How do local (map) rankings help or affect organic rankings, and vice-versa?” It's a great question. In general, they act independently. Local rankings take physical location into account as the...

If you’re a small business owner, you probably have a passing familiarity with a lot of your consumers -- so you notice it when a new face comes in. How do you suppose that new person found you? Was he or she just passing by?...

At Boostability, we love to help businesses of all sizes succeed--particularly small- and medium-sized businesses with limited resources. In fact, we have a whole portion of our website attributed to sharing what we, over years of working experience and research, have learned about marketing at Boostability....

I hope everyone had a fantastic October! We had a great month when it came to rankings with fairly minimal fluctuations. There were a few important updates regarding Google this month as well. The first signs of the “Mobile First Index” were seen along with confirmation that it...

If there’s anything you already know about SEO is that it isn’t rocket science. Rocket science is probably easier -- at least when it comes to predicting the results ahead of time. While you can’t stop working on your fundamental SEO strategies, you have to take...

Before the holidays start to roll around, companies everywhere start to launch their holiday campaigns. With the marketing world suddenly turning red, green, gold and blue overnight and your email inbox filled with advertising promising the best deals around, you start to wonder… Is a...

Small businesses need to be use local search to connect with potential customers in their area. Almost half of all Google searches feature local search terms — all these are users looking for businesses near them — and sales are often immediate. Around half of consumers visit a...

There was no Local Search Ranking Survey in 2016, meaning the results for this year are more important than ever. Before turning to the results for this year and comparing them to 2015, it is necessary to understand why these findings matter to you. Why Does...