Local Online Marketing

Marketing is exciting. It’s a great way to promote your business and drive new leads and sales. However, amidst all of that excitement, it’s important to remember that even the best marketing campaign will fail if you aren’t targeting the right market. Fortunately, if you take the...

Your website is important to you and, naturally, you want it to succeed. When you’re operating a website, you need it to reach its full potential by achieving a goal—whether that be monetary, informational, or cathartic. Regardless of your site’s focus, there is no better...

When it comes to pay-per-click (PPC) advertising, it’s easy to feel like the world is your oyster. After all, with a few clicks, you can market your business to anyone, anywhere. In fact, most PPC platforms almost encourage this, with default location setting for the United...

With every opportunity comes numerous challenges — and social media marketing is no exception. Although social media allows brands to reach their audiences in new ways, improve interactions, and deliver the content users want most, it can be difficult to measure the effects of your...

Google My Business is making life even easier for small businesses, helping them to improve their presence online. Recently, Google My Business added several tools and updated some features to further enhance usability. Adding Descriptions for the Local Panel Business owners can now add their own description...

This has been a pretty hot topic around the office lately. One big question that people ask is, “How do local (map) rankings help or affect organic rankings, and vice-versa?” It's a great question. In general, they act independently. Local rankings take physical location into account as the...

If you’re a small business owner, you probably have a passing familiarity with a lot of your consumers -- so you notice it when a new face comes in. How do you suppose that new person found you? Was he or she just passing by?...

At Boostability, we love to help businesses of all sizes succeed--particularly small- and medium-sized businesses with limited resources. In fact, we have a whole portion of our website attributed to sharing what we, over years of working experience and research, have learned about marketing at Boostability....

I hope everyone had a fantastic October! We had a great month when it came to rankings with fairly minimal fluctuations. There were a few important updates regarding Google this month as well. The first signs of the “Mobile First Index” were seen along with confirmation that it...

If there’s anything you already know about SEO is that it isn’t rocket science. Rocket science is probably easier -- at least when it comes to predicting the results ahead of time. While you can’t stop working on your fundamental SEO strategies, you have to take...